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"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
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"Advertising is the rattling of a stick inside a swill bucket."
"Religious advertising is undergoing a dramatic conversion."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The future of advertising is the Internet."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Advertising is the 'wonder' in Wonder Bread."
Explore more quotes by David R. Ellis
"Waterworld was the best time of my life. It was physically demanding, but it was fun. I mean, you're in Hawaii for nine months shooting on the water every day."
"Fourth Law of Thermodynamics: If the probability of success is not almost one, then it is damn near zero."
"No, in Lethal Weapon I was a taxi cab driver that Mel jumps in front of the taxi and pulls me out of the car and steals the taxi. Then I did some other indie driving for some of the car sequences."
"I felt that if there wasn't going to be a good opportunity, then I would just go back to second units which I love, keep working with great directors, keep learning and knowing that the opportunity would come when the time was right."
"They had some really cool rigged cars and things that were different that they would tow behind the camera car that were actually on these trailers that manipulated side to side and stuff like they were getting hit, and actually put the actor right in the middle of the chase."
"We're talking to New Line. They've got a couple projects they're interested in me doing and I'm having meetings at MGM. There's a lot of available projects."
"You don't get a chance to take a breath but when you do, you have some really good comedy moments that ease up on the tension that the movie is centered around which is Kim being kidnapped and her son and husband being kidnapped and the jeopardy that they're in."
"You have to understand the tone of the movie, because if it's supposed to be funny, it can be funny violent like the Home Alone stuff, but you have to really understand the tone of what you're doing and make the action work for that and for the character."
"It's just about going out and getting the shot, so I have a great understanding of how to execute it, so that really helps me, and also having a good understanding of all the action that I'm shooting, it helps me in determining how I'm going to capture it."
"So then I started doing a lot of episodic TV, just car chases or helicopter chases or whatever."
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