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"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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"In advertising, not to be different is virtual suicide."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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"Chris Columbus was really interesting to watch how he works with children."
Family
"Unless you go out and say what you stand for, other people will do it for you."
People
"I think my biggest break though came probably on Patriot Games because it was the biggest, longest second unit up to that point. It was like five months of shooting and a huge crew."
Sports
"I felt that if there wasn't going to be a good opportunity, then I would just go back to second units which I love, keep working with great directors, keep learning and knowing that the opportunity would come when the time was right."
Time
"No, in Lethal Weapon I was a taxi cab driver that Mel jumps in front of the taxi and pulls me out of the car and steals the taxi. Then I did some other indie driving for some of the car sequences."
Car
"It's just about going out and getting the shot, so I have a great understanding of how to execute it, so that really helps me, and also having a good understanding of all the action that I'm shooting, it helps me in determining how I'm going to capture it."
Action
"Well, I think on second units it's all about execution. Because you come in there, you don't have to worry so much about the studio and all the other actors and all that."
Actor
"I mean, you have a general tone of it but it's pretty much you get to come in and you're going to flip this car and it's going to blow up and you're going to come out on fire and you go oh, that's cool, and then you get paid a lot of money."
Car
"You have to understand the tone of the movie, because if it's supposed to be funny, it can be funny violent like the Home Alone stuff, but you have to really understand the tone of what you're doing and make the action work for that and for the character."
Fun
"Fourth Law of Thermodynamics: If the probability of success is not almost one, then it is damn near zero."
Success
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