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"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Personal Development
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
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"They do think it is a big summer movie and that's why they want to give it a great chance, but they don't want to go up against Spider-Man 2 or some of the other big movies, the $100 million films that are coming up."
Movies
"Fourth Law of Thermodynamics: If the probability of success is not almost one, then it is damn near zero."
Success
"I felt that if there wasn't going to be a good opportunity, then I would just go back to second units which I love, keep working with great directors, keep learning and knowing that the opportunity would come when the time was right."
Time
"Unless you go out and say what you stand for, other people will do it for you."
People
"You don't get a chance to take a breath but when you do, you have some really good comedy moments that ease up on the tension that the movie is centered around which is Kim being kidnapped and her son and husband being kidnapped and the jeopardy that they're in."
Comedy
"Its pretty rare for companies to have a snooping policy, although it is getting more common."
Policy
"No, we always had something to do because I did all the wave runners and jet skis and boats approaching the atolls and stuff like that, so you could do that without showing the actual atoll or the set that you're going towards, but detailing all those guys racing towards it."
Film
"I think my biggest break though came probably on Patriot Games because it was the biggest, longest second unit up to that point. It was like five months of shooting and a huge crew."
Sports
"Chris Columbus was really interesting to watch how he works with children."
Family
"Waterworld was the best time of my life. It was physically demanding, but it was fun. I mean, you're in Hawaii for nine months shooting on the water every day."
Time
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