"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."

Advertising, Today

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"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."

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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Advertising is the rattling of a stick inside a swill bucket."

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"Religious advertising is undergoing a dramatic conversion."

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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

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"The future of advertising is the Internet."

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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

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"Unless a product becomes outmoded, a great campaign will not wear itself out."

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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."

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"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."

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