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Jef I. Richards

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

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"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

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Amber Hurdle

"You can tell the ideals of a nation by its advertising."

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"In advertising, not to be different is virtual suicide."

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Amber Hurdle

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

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Amber Hurdle

"More traffic means more advertising dollars."

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Amber Hurdle

"The American advertiser has made the superior American magazine of today possible."

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Amber Hurdle

"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."

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Amber Hurdle

"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."

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Amber Hurdle

"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."

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Amber Hurdle

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Amber Hurdle

"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."

Explore more quotes by Jef I. Richards

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."
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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."
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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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