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"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
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"Advertising treats all products with the reverence and the seriousness due to sacraments."

"Advertising is the rattling of a stick inside a swill bucket."

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

"Religious advertising is undergoing a dramatic conversion."

"You can tell the ideals of a nation by its advertising."

"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."

"Too many ads that try not to go over the reader's head end up beneath his notice."

"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Explore more quotes by Jef I. Richards

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
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