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"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
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"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Advertising is what you do when you can't go see somebody. That's all it is."
"I promised to have no partisan affiliation and no subsidy except advertising."
"Ninety-nine percent of advertising doesn't sell much of anything."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Advertising is the rattling of a stick inside a swill bucket."
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
Explore more quotes by Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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