"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."

Advertising, Customer, Deception, Effect

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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."

Exlpore more Advertising quotes

"I saw a subliminal advertising executive, but only for a second."

Steven Wright, American Comedian

Advertising,

"Advertising is legalized lying."

H. G. Wells, English Author

Advertising, Lying

"Advertising is the rattling of a stick inside a swill bucket."

George Orwell, British Author

Advertising,

"Advertising treats all products with the reverence and the seriousness due to sacraments."

Thomas Merton, American Author

Advertising, Seriousness

"In advertising, not to be different is virtual suicide."

Thornton Wilder, American Novelist

Advertising, Suicide

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

Ann Macbeth, English Author

Advertising, World

"Religious advertising is undergoing a dramatic conversion."

Lisa Miller, Australian Musician

Advertising, Religious

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

Leo Burnett, American Businessman

Advertising, Nothing, Opinion

"Sales may lead to advertising as much as advertising leads to sales."

Michael Schudson, American Sociologist

Advertising, May, Sales

"Too many ads that try not to go over the reader's head end up beneath his notice."

Leo Burnett, American Businessman

Advertising, End

Explore more quotes by John Wanamaker

"People who cannot find time for recreation are obliged sooner or later to find time for illness."

Time

"Courtesies cannot be borrowed like snow shovels; you must have some of your own."

Character

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Money

"I know half the money I spend on advertising is wasted, but I can never find out which half."

Money

"Nothing comes merely by thinking about it."

Nothing

"It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties."

Business

"Courtesy is the one coin you can never have too much of or be stingy with."

Values

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Exlpore more Advertising quotes

"I saw a subliminal advertising executive, but only for a second."

"Advertising is legalized lying."

"Advertising is the rattling of a stick inside a swill bucket."

"Advertising treats all products with the reverence and the seriousness due to sacraments."

"In advertising, not to be different is virtual suicide."

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

"Religious advertising is undergoing a dramatic conversion."

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

"Sales may lead to advertising as much as advertising leads to sales."

"Too many ads that try not to go over the reader's head end up beneath his notice."

Explore more quotes by John Wanamaker

"People who cannot find time for recreation are obliged sooner or later to find time for illness."

"Courtesies cannot be borrowed like snow shovels; you must have some of your own."

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

"It's easy to work for somebody else; all you have to do is show up."

"Keep up the old standards, and day by day raise them higher."

"When a customer enters my store, forget me. He is king."

"I know half the money I spend on advertising is wasted, but I can never find out which half."

"Nothing comes merely by thinking about it."

"It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties."

"Courtesy is the one coin you can never have too much of or be stingy with."