"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."

Advertising, Customer, Deception, Effect

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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."

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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

George Santayana, American Philosopher

Advertising, Argument

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

Mason Cooley, American Writer

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

Thomas Merton, American Author

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"Advertising is the rattling of a stick inside a swill bucket."

George Orwell, British Author

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"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

Ann Macbeth, English Author

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"Advertising is legalized lying."

H. G. Wells, English Author

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"Religious advertising is undergoing a dramatic conversion."

Lisa Miller, Australian Musician

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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

Brit Hume, American Journalist

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"The future of advertising is the Internet."

Bill Gates, American Businessman

Advertising, Internet, Future, Marketing

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."

Jerry Della Femina, American Businessman

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Explore more quotes by John Wanamaker

"When a customer enters my store, forget me. He is king."

Service

"I know half the money I spend on advertising is wasted, but I can never find out which half."

Money

"People who cannot find time for recreation are obliged sooner or later to find time for illness."

Time

"Keep up the old standards, and day by day raise them higher."

Quality

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Money

"It's easy to work for somebody else; all you have to do is show up."

Work

"Nothing comes merely by thinking about it."

Nothing

"Courtesies cannot be borrowed like snow shovels; you must have some of your own."

Character

"It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties."

Business

"Courtesy is the one coin you can never have too much of or be stingy with."

Values