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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
Standard
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"Advertising is legalized lying."
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Personal Development

"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development

"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Personal Development

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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Personal Development

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development

"Religious advertising is undergoing a dramatic conversion."
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Personal Development

"News represents another form of advertising, not liberal propaganda."
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Personal Development

"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development

"You can tell the ideals of a nation by its advertising."
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Personal Development
More

"Keep up the old standards, and day by day raise them higher."
Quality

"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
Advertising

"When a customer enters my store, forget me. He is king."
Service

"It's easy to work for somebody else; all you have to do is show up."
Work

"It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties."
Business

"Nothing comes merely by thinking about it."
Nothing

"Courtesy is the one coin you can never have too much of or be stingy with."
Values

"I know half the money I spend on advertising is wasted, but I can never find out which half."
Money

"Courtesies cannot be borrowed like snow shovels; you must have some of your own."
Character

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
Money
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