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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
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Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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Personal Development
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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
Advertising
"Courtesy is the one coin you can never have too much of or be stingy with."
Values
"I know half the money I spend on advertising is wasted, but I can never find out which half."
Money
"When a customer enters my store, forget me. He is king."
Service
"It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties."
Business
"It's easy to work for somebody else; all you have to do is show up."
Work
"People who cannot find time for recreation are obliged sooner or later to find time for illness."
Time
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
Money
"Keep up the old standards, and day by day raise them higher."
Quality
"Nothing comes merely by thinking about it."
Nothing
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