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"Sales may lead to advertising as much as advertising leads to sales."
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"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Religious advertising is undergoing a dramatic conversion."
"You can tell the ideals of a nation by its advertising."
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Explore more quotes by Michael Schudson
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
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