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"Sales may lead to advertising as much as advertising leads to sales."
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Exlpore more Advertising quotes
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
Explore more quotes by Michael Schudson
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
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