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Leo Burnett

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

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"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

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Donna Grant

"Advertising is legalized lying."

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Personal Development

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Donna Grant

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Personal Development

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Donna Grant

"Advertising is the rattling of a stick inside a swill bucket."

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Personal Development

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Donna Grant

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

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Personal Development

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Donna Grant

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Personal Development

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Donna Grant

"Religious advertising is undergoing a dramatic conversion."

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Personal Development

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Donna Grant

"News represents another form of advertising, not liberal propaganda."

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Personal Development

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Donna Grant

"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."

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Personal Development

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Donna Grant

"You can tell the ideals of a nation by its advertising."

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Donna Grant

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

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Leo Burnett
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

History

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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"

Hell

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Leo Burnett
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."

Creativity

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Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

Creativity

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Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

Advertising

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Leo Burnett
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

Death

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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

Business

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Leo Burnett
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

Genius

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Leo Burnett
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."

Business

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Leo Burnett
"What helps people, helps business."

Business

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