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Leo Burnett

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

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"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

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Amber Hurdle

"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

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Amber Hurdle

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Amber Hurdle

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Amber Hurdle

"Advertising is the rattling of a stick inside a swill bucket."

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Amber Hurdle

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

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Amber Hurdle

"Advertising is legalized lying."

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Amber Hurdle

"Religious advertising is undergoing a dramatic conversion."

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Amber Hurdle

"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

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Amber Hurdle

"The future of advertising is the Internet."

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Amber Hurdle

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."

Explore more quotes by Leo Burnett

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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Leo Burnett
"Too many ads that try not to go over the reader's head end up beneath his notice."
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Leo Burnett
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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Leo Burnett
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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Leo Burnett
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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Leo Burnett
"There is no such thing as a permanent advertising success."
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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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Leo Burnett
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
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Leo Burnett
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
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Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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