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"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

"Advertising treats all products with the reverence and the seriousness due to sacraments."

"Advertising is the rattling of a stick inside a swill bucket."

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

"Religious advertising is undergoing a dramatic conversion."

"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

"The future of advertising is the Internet."

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
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"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."

"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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