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"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"An advertising agency is 85 percent confusion and 15 percent commission."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
"In advertising, not to be different is virtual suicide."
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"News represents another form of advertising, not liberal propaganda."
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
Explore more quotes by Jay Chiat
"The intellectual architecture means focusing on doing great work instead of focusing on agency politics."
"Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop."
"Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology."
"Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future."
"If you really think about it, when watching television, you have product placement all the time."
"The team architecture means setting up an organization that helps people produce that great work in teams."
"Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something."
"You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work."
"Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM."
"Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency."
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