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"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Explore more quotes by Jay Chiat
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products."
"First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library."
"If you really think about it, when watching television, you have product placement all the time."
"We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site."
"The intellectual architecture means focusing on doing great work instead of focusing on agency politics."
"One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites."
"Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future."
"In the '20s they were telling us wed all have our own private plane and take vacations to the moon."
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