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Christian Audigier

"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."

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"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

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"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

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"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

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"News represents another form of advertising, not liberal propaganda."

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"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."

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Christian Audigier
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
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Christian Audigier
"Everyone drinks more during a recession; they want to forget."
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