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"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The future of advertising is the Internet."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
Explore more quotes by John C. Crosby
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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