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"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"We have always said that advertising is just the icing on the cake. It is not the cake."
"Religious advertising is undergoing a dramatic conversion."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"I honestly believe that advertising is the most fun you can have with your clothes on."
Explore more quotes by John C. Crosby
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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