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"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Sales may lead to advertising as much as advertising leads to sales."
"Too many ads that try not to go over the reader's head end up beneath his notice."
Explore more quotes by John C. Crosby
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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