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"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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"Advertising is the 'wonder' in Wonder Bread."
"A good ad which is not run never produces sales."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
"We have always said that advertising is just the icing on the cake. It is not the cake."
"You can tell the ideals of a nation by its advertising."
Explore more quotes by Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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