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"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
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Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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Personal Development
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"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Advertising
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
Life
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Business
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
Advertising
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
Trust
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
People
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