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"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Personal Development
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
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Personal Development
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
Explore more quotes by Leo Burnett
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
History
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Business
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Advertising
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
Genius
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