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"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"The future of advertising is the Internet."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"You can tell the ideals of a nation by its advertising."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
Explore more quotes by Kit Williams
"The dog, the rabbit and the hoop all feature in the painting, and take the place of the orrery."
"In practical terms the South Pointing Chariot was a simple direction finder. It could have been made to point in any direction - north, south, east or west."
"As I was working I noticed that the way I designed the differential gearing actually created a spare drive that sat directly below the emperor's feet, or where they would be if he were to sit in the chariot."
"Having designed and built several clocks during my career it suddenly occurred to me that when you look at the face of a clock both hands have the same center."
"I think most artists find it difficult to part with their work but it's the parting that keeps us alive and keeps us working. In the case of the chariot, although it's been sold I actually still have it, just in another form."
"The original item looked like a little hand cart with the figure of a man mounted on a platform between the wheels. The man's outstretched arm always pointed south."
"You see, my ambition was not to confound the engineering world but simply to create a beautiful piece of art."
"He was so tenacious he defied the distraction of women by refusing to have them in his presence, just as later in life he denied his blindness by calling for more and more candles."
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