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"Language thus becomes monumental because of the mutations of advertising."
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"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."

"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."

"Just advertising departments with legs and high heels."

"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."

"Advertising treats all products with the reverence and the seriousness due to sacraments."

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

"If I were starting life over again I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising."

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
Explore more quotes by Robert Smithson


"Instead of causing us to remember the past like the old monuments, the new monuments seem to cause us to forget the future."


"Banal words function as a feeble phenomena that fall into their own mental bogs of meaning."


"I am for an art that takes into account the direct effect of the elements as they exist from day to day apart from representation."


"Cultural confinement takes place when a curator imposes his own limits on an art exhibition, rather than asking an artist to set his limits."


"The museum spreads its surfaces everywhere, and becomes an untitled collection of generalizations that mobilize the eye."


"Language should find itself in the physical world, and not end up locked in an idea in somebody's head."


"History is representational, while time is abstract; both of these artifices may be found in museums, where they span everybody's own vacancy."
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