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George Eastman

"You push the button, we do the rest."

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"You push the button, we do the rest."

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Amber Hurdle

"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

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Amber Hurdle

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Amber Hurdle

"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

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Amber Hurdle

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Amber Hurdle

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

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Amber Hurdle

"Advertising is the rattling of a stick inside a swill bucket."

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Amber Hurdle

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

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Amber Hurdle

"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

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Amber Hurdle

"Advertising is what you do when you can't go see somebody. That's all it is."

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Amber Hurdle

"Advertising is legalized lying."

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George Eastman
"What we do during our working hours determines what we have; what we do in our leisure hours determines what we are."
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George Eastman
"Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography."
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George Eastman
"You push the button, we do the rest."
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