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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
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"You can tell the ideals of a nation by its advertising."

"In advertising, not to be different is virtual suicide."

"The American advertiser has made the superior American magazine of today possible."

"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."

"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."

"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."

"Just advertising departments with legs and high heels."
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"I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do."


"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."


"Yahoo! is the only company with both scale and leadership in branded and search advertising."
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