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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."
"I saw a subliminal advertising executive, but only for a second."
"The future of advertising is the Internet."
"The American advertiser has made the superior American magazine of today possible."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
Explore more quotes by Terry Semel
"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."
"Yahoo! is the only company with both scale and leadership in branded and search advertising."
"I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do."
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