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Terry Semel

"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

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Assegid Habtewold

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Personal Development

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Assegid Habtewold

"An advertising agency is 85 percent confusion and 15 percent commission."

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Personal Development

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Assegid Habtewold

"Advertising is the rattling of a stick inside a swill bucket."

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Personal Development

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Assegid Habtewold

"Advertising has done more to cause the social unrest of the 20th century than any other single factor."

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Personal Development

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Assegid Habtewold

"In advertising, not to be different is virtual suicide."

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Personal Development

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Assegid Habtewold

"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."

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Personal Development

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Assegid Habtewold

"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."

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Personal Development

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Assegid Habtewold

"News represents another form of advertising, not liberal propaganda."

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Personal Development

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Assegid Habtewold

"I walked out with 14 advertising projects."

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Assegid Habtewold

"As advertising blather becomes the nation's normal idiom, language becomes printed noise."

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Terry Semel
"I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do."

Building

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Terry Semel
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

Advertising

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Terry Semel
"Yahoo! is the only company with both scale and leadership in branded and search advertising."

Leadership

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Terry Semel
"There is nothing to be embarrassed about being profitable."

Being

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Terry Semel
"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."

Internet

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Terry Semel
"Our new attitude is how can we put you in front of our customer."

Attitude

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