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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
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"A good ad which is not run never produces sales."
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The future of advertising is the Internet."
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the very essence of democracy."
Explore more quotes by Terry Semel
"I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do."
"Yahoo! is the only company with both scale and leadership in branded and search advertising."
"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."
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