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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
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"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Author Name
Personal Development
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Author Name
Personal Development
"Ninety-nine percent of advertising doesn't sell much of anything."
Author Name
Personal Development
"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
Author Name
Personal Development
"The more informative your advertising, the more persuasive it will be."
Author Name
Personal Development
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
Author Name
Personal Development
"A good ad which is not run never produces sales."
Author Name
Personal Development
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
Author Name
Personal Development
"Advertising is only evil when it advertises evil things."
Author Name
Personal Development
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"Our new attitude is how can we put you in front of our customer."
Attitude
"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."
Internet
"I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do."
Building
"Yahoo! is the only company with both scale and leadership in branded and search advertising."
Leadership
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Advertising
"There is nothing to be embarrassed about being profitable."
Being
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