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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Standard
Customized
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"I saw a subliminal advertising executive, but only for a second."
Author Name
Personal Development
"Advertising is legalized lying."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Author Name
Personal Development
"In advertising, not to be different is virtual suicide."
Author Name
Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
Author Name
Personal Development
"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Author Name
Personal Development
"Sales may lead to advertising as much as advertising leads to sales."
Author Name
Personal Development
"Too many ads that try not to go over the reader's head end up beneath his notice."
Author Name
Personal Development
More
"Yahoo! is the only company with both scale and leadership in branded and search advertising."
Leadership
"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."
Internet
"I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do."
Building
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Advertising
"Our new attitude is how can we put you in front of our customer."
Attitude
"There is nothing to be embarrassed about being profitable."
Being
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