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"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Religious advertising is undergoing a dramatic conversion."
"News represents another form of advertising, not liberal propaganda."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"You can tell the ideals of a nation by its advertising."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Explore more quotes by Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Advertising generally works to reinforce consumer trends rather than to initiate them."
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