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"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"News represents another form of advertising, not liberal propaganda."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Explore more quotes by Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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