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All Quotes Collection
"The investigator should have a robust faith - and yet not believe."
55
"In teaching man, experimental science results in lessening his pride more and more by proving to him every day that primary causes, like the objective reality of things, will be hidden from him forever and that he can only know relations."
47
"The experimenter who does not know what he is looking for will not understand what he finds."
Will,
46
"It is what we know already that often prevents us from learning."
100
"Man can learn nothing except by going from the known to the unknown."
54
"A fact in itself is nothing. It is valuable only for the idea attached to it, or for the proof which it furnishes."
56
"There's nothing undignified about lying about all day and being waited on by servants, sipping bloody champagne."
36
"I don't remember ever being full of dislike and hatred for people, like some kids I've come across now."
40
"A lot of girls annoy me who go to university - one girl told me she was going to Oxford because it was something to do between leaving school and getting married. And I've got to pay for that being an income tax payer."
35
"Although I have to admit I have despised a couple of people simply because they have never had a job in their lives."
29
"But you've got to have money for comfort, which obviously doesn't matter as much when you're young, but even so. I always like to bloody eat well and be warm. Have a drink when I want it."
27
"I have been commissioned to write an autobiography and I would be grateful to any of your readers who could tell me what I was doing between 1960 and 1974."
27
"It's not name dropping, but not many people can say, like me, that they spent the day with the likes of Francis Bacon or that boring drunk Dylan Thomas. You don't forget things like that."
42
"One of the things that goes with getting older is that one becomes more conservative - and I emphasise that when I use the word conservative I do not mean politically."
50
"Oh, to me not drinking is like being dead, almost. I sit here taking endless journeys down memory lane. It gets boring."
34
"I believe though I do not comprehend, and I hold by faith what I cannot grasp with the mind."
44
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
43
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
46
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
40
"The most powerful element in advertising is the truth."
45
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
42
"Properly practiced creativity can make one ad do the work of ten."
59
"Our job is to bring the dead facts to life."
49
"Nobody counts the number of ads you run; they just remember the impression you make."
80
"Today's smartest advertising style is tomorrow's corn."
53
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
103
"An idea can turn to dust or magic, depending on the talent that rubs against it."
79
"In communications, familiarity breeds apathy."
52
"In advertising not to be different is virtually suicidal."
71
"If your advertising goes unnoticed, everything else is academic."
61
"I warn you against believing that advertising is a science."
47
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
54
"Because an appeal makes logical sense is no guarantee that it will work."
45
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
90
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
50
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
49
"We don't ask research to do what it was never meant to do, and that is to get an idea."
48
"Advertising doesn't create a product advantage. It can only convey it."
57
"A loser doesn't know what he'll do if he loses, but talks about what he'll do if he wins, and a winner doesn't talk about what he'll do if he wins, but knows what he'll do if he loses."
Talk,
55
"Games are a compromise between intimacy and keeping intimacy away."
57
"The moment a little boy is concerned with which is a jay and which is a sparrow, he can no longer see the birds or hear them sing."
57
"The ground we walk on, the plants and creatures, the clouds above constantly dissolving into new formations - each gift of nature possessing its own radiant energy, bound together by cosmic harmony."
38
"I never question what to do, it tells me what to do. The photographs make themselves with my help."
33
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