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William Bernbach

"An idea can turn to dust or magic, depending on the talent that rubs against it."

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"An idea can turn to dust or magic, depending on the talent that rubs against it."

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Akiroq Brost

"Put the right people in the right positions to ensure their personal strengths and talents are being utilized and appreciated."

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Akiroq Brost

"There is no substitute for talent. Industry and all its virtues are of no avail."

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Akiroq Brost

"You need to find your gift, something you are doing better than others."

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Akiroq Brost

"We're all geniuses. Life is merely overpopulated with singers who play drums, and, drummers who sing, to pay rent."

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Akiroq Brost

"Genius makes its observations in short-hand; talent writes them out at length."

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Akiroq Brost

"Your gift is what you were created to be."

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Akiroq Brost

"Talent is extremely common. What is rare is the willingness to endure the life of the writer."

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Akiroq Brost

"We are told that talent creates its own opportunities. But it sometimes seems that intense desire creates not only its own opportunities, but its own talents."

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Akiroq Brost

"What you are good at, you never do it free!"

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Akiroq Brost

"Hide not your talents, they for use were made,What's a sundial in the shade?"

Explore more quotes by William Bernbach

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William Bernbach
"In advertising not to be different is virtually suicidal."
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William Bernbach
"In communications, familiarity breeds apathy."
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."
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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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William Bernbach
"I warn you against believing that advertising is a science."
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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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