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William Bernbach

"An idea can turn to dust or magic, depending on the talent that rubs against it."

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"An idea can turn to dust or magic, depending on the talent that rubs against it."

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Akiroq Brost

"Talent is helpful in writing, but guts are absolutely necessary."

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Akiroq Brost

"Talent works, genius creates."

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Akiroq Brost

"However great a man's natural talent may be, the act of writing cannot be learned all at once."

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Akiroq Brost

"Put the right people in the right positions to ensure their personal strengths and talents are being utilized and appreciated."

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Akiroq Brost

"All fiction becomes autobiographical when the author has true talent."

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Akiroq Brost

"I don't think playing a villain is my greatest talent."

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Akiroq Brost

"There is a difference between talented people and gifted people.Talented people are good AT something, Gifted people ARE that something."

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Akiroq Brost

"I'm a classic example of what can happen if you follow your inner voice. I was cursed with interests and some talent in many different areas. It confuses people."

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Akiroq Brost

"If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world."

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Akiroq Brost

"It's the most extraordinary and saddest thing, the amount of talent out there not being seen."

Explore more quotes by William Bernbach

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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."
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William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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William Bernbach
"In advertising not to be different is virtually suicidal."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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William Bernbach
"If your advertising goes unnoticed, everything else is academic."
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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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