top of page

"An idea can turn to dust or magic, depending on the talent that rubs against it."
Standard
Customized
Exlpore more Talent quotes

"Talent is helpful in writing, but guts are absolutely necessary."

"However great a man's natural talent may be, the act of writing cannot be learned all at once."

"All fiction becomes autobiographical when the author has true talent."

"There is a difference between talented people and gifted people.Talented people are good AT something, Gifted people ARE that something."

"If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world."

"It's the most extraordinary and saddest thing, the amount of talent out there not being seen."
Explore more quotes by William Bernbach


"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."


"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."


"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
bottom of page