top of page
.png){kind=small}
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Standard
Customized
Exlpore more Talent quotes
"There is only one school of literature - that of talent."
"There is a difference between talented people and gifted people.Talented people are good AT something, Gifted people ARE that something."
"You need to find your gift, something you are doing better than others."
"Moderate giftedness has been made worthless by the printing press and radio and television and satellites and all that. A moderately gifted person who would have been a community treasure a thousand years ago has to give up, has to go into some other line of work, since modern communications put him or her into daily competition with nothing but the world's champions."
"With people of limited ability modesty is merely honesty. But with those who possess great talent it is hypocrisy."
"If you have the ability to see the things behind the scenes, then you have the greatest talent one can ever have because there is almost always something else behind the things!"
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
bottom of page