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"An idea can turn to dust or magic, depending on the talent that rubs against it."
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"There is no substitute for talent. Industry and all its virtues are of no avail."

"You need to find your gift, something you are doing better than others."

"We're all geniuses. Life is merely overpopulated with singers who play drums, and, drummers who sing, to pay rent."

"Genius makes its observations in short-hand; talent writes them out at length."

"We are told that talent creates its own opportunities. But it sometimes seems that intense desire creates not only its own opportunities, but its own talents."

"Hide not your talents, they for use were made,What's a sundial in the shade?"
Explore more quotes by William Bernbach


"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."


"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."


"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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