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"An idea can turn to dust or magic, depending on the talent that rubs against it."
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"Moderate giftedness has been made worthless by the printing press and radio and television and satellites and all that. A moderately gifted person who would have been a community treasure a thousand years ago has to give up, has to go into some other line of work, since modern communications put him or her into daily competition with nothing but the world's champions."
"We're all geniuses. Life is merely overpopulated with singers who play drums, and, drummers who sing, to pay rent."
"There is only one school of literature - that of talent."
"Certain abilities in you sometimes yearn to be expressed."
"That boy is talented. You don't develop those gifts in houses or in schools."
Explore more quotes by William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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