top of page
Quote_1.png
William Bernbach

"I warn you against believing that advertising is a science."

Standard 
 Customized
"I warn you against believing that advertising is a science."

More 

Quote_1.png
Assegid Habtewold

"If you start any large theory, such as quantum mechanics, plate tectonics, evolution, it takes about 40 years for mainstream science to come around. Gaia has been going for only 30 years or so."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"Any idea of separation is bondage. True liberation of the mind is in non-differentiation. And in the pursuit of breaking free from all the shackles of such man-made bondages, science is the most effective tool we have till this date. But in order to bring out all its effectiveness into the human society, it must be sweetened first with the touch of philosophy. Science without Philosophy leads to chaos. Philosophy without Science leads to nowhere. Only together they can construct a better world."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"It is possible for you to realise your dream as a scientist, you must be a passionate learner and curious enough to seek this wonderful career path."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"Through Neurotheology, I and my fellow scientists of twenty-first century have already taken the first step from the side of Science, to diminish the gap between Science and Religion. Now it is time for Religion to do the same."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"I am the common person researching the invisible world for the benefit of the global masses."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"Understanding why so many western women are giving birth to unnaturally large babies that either damage the birth canal or will not fit down it is one of the greatest challenges to modern medicine."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"All our unique human achievements may seem to be the creation of the unique human mind, but they are simply the by- products of our neurobiological response to the environment."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"At the end of all spiritual paths, there lies only a cold graveyard; the path of science is the only path that may give you something better than this!"

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"There are no electromagnetic field (EMF) book millionaires yet, but that may change with the roll out of the fifth generation (5G) wireless networks."

Author Name

Personal Development

Quote_1.png
Assegid Habtewold

"I could never have gone far in any science because on the path of every science the lion Mathematics lies in wait for you."

Author Name

Personal Development

More 

Quote_1.png
William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

Quote_1.png
William Bernbach
"I warn you against believing that advertising is a science."

Science

Quote_1.png
William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."

Advertising

Quote_1.png
William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

People

Quote_1.png
William Bernbach
"Our job is to bring the dead facts to life."

Life

Quote_1.png
William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising

Quote_1.png
William Bernbach
"We don't ask research to do what it was never meant to do, and that is to get an idea."

Creativity

Quote_1.png
William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

Quote_1.png
William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

Quote_1.png
William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."

Work

bottom of page