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"I warn you against believing that advertising is a science."
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"We are a studying nation. Scholarship from science is important to the whole world and those people need to be able to be safe and secure in what they do."

"It stands to the everlasting credit of science that by acting on the human mind it has overcome man's insecurity before himself and before nature."

"There are no enemies in science, professor. Only phenomena to study."

"The total amount of energy from outside the solar system ever received by all the radio telescopes on the planet Earth is less than the energy of a single snowflake striking the ground."

"Science is what you know, philosophy is what you don't know."

"What we must understand is that the industries, processes, and inventions created by modern science can be used either to subjugate or liberate. The choice is up to us."

"What Galileo and Newton were to the seventeenth century, Darwin was to the nineteenth."

"We are well on our way to a unified theory of biology that will merge body and environment, brain and mind, genome and microbiome."

"We are learning more about the humanity of the unborn child. Science and truth support the prolife movement."
Explore more quotes by William Bernbach


"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."


"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."


"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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