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"I warn you against believing that advertising is a science."
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"It has always been science versus fundamentalism, not science versus religion."
"Current research in any field of Science has not yet reached the point where we could start exploring the existential question regarding God as a Supreme Entity driving causality in the universe. However, as modern Neuroscience progresses further and gets more advanced, we shall get to dive deeper into the physiological processes underneath the Qualia of God in human mind. What we have seen so far through our studies in Neurotheology, is that it is not God himself/herself/itself, rather it is people's perception of God that influences the human life. The Qualia of God impact all aspects of human life by altering the body chemistry at a cellular level."
"Now you know that the fascinating phenomenon of love has nothing to do with the supernatural entity known as Cupid, but everything to do with neurochemistry. Likewise, divinity is a cerebral creation, not a supernatural one. And it has been long since thinking humanity has learnt that love is a majestic creation of the brain, yet that knowledge hasn't made love be deemed any less glorious. Then why should it threaten the religious believer to learn that divinity as well is a natural creation of the brain!"
"To be honest, as a species we may not live long enough to ever understand the true reality of the universe. But as the foundation of consciousness lies within the domain of biology one day we shall know all there is to know about it."
"At the end of all spiritual paths, there lies only a cold graveyard; the path of science is the only path that may give you something better than this!"
"Every single explanation that your brain concocts about a certain phenomenon on earth, is merely a virtual hunch of the neurons. Now, when your brain has access to more information, the resulting hunch would be more accurate, than another person who has less access."
"I am proud to say to you that, I am a scientist and I accept all religions to be biologically true and equal. My pursuit of understanding the human mind has taught me universal tolerance."
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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