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"I warn you against believing that advertising is a science."
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"Specialized meaninglessness has come to be regarded, in certain circles, as a kind of hallmark of true science."

"If you try and take a cat apart to see how it works, the first thing you have on your hands is a non-working cat."

"The disruption of science is one which abandons the method and seeks to conquer grounds outside its territory. It is not at all religion but this pseudo-science that is the enemy of science."

"Perhaps a physicist would know at once why this whole idea was absurd. But then, perhaps a physicist would be so locked into the consensus of his scientific community that it would be harder for him to accept an idea that transformed the meaning of everything he knew. Even if it were true."

"Mathematics possesses not only truth but supreme beauty - a beauty cold and austere like that of a sculpture."
Explore more quotes by William Bernbach

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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