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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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"People used what they called a telephone because they hated being close together and they were scared of being alone."

"Still and all, why bother? Here's my answer. Many people need desperately to receive this message: I feel and think much as you do, care about many of the things you care about, although most people do not care about them. You are not alone."

"People who see beauty all around them live in a beautiful world. People who see danger all around them live in a dangerous world."

"Now I don't know half of the young people in the industry. It's too spread out, too diffuse."
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."


"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."


"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"


"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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