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William Bernbach

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

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"People don't want their lives fixed. Nobody wants their problems solved. Their dramas. Their distractions. Their stories resolved. Their messed cleaned up. Because what would they have left? Just the big scary unknown."

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"People who see beauty all around them live in a beautiful world. People who see danger all around them live in a dangerous world."

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"People with evil ideas will think and do as they have learned, but those people with good ideas have the responsibility to show them the way of love, way of truth, and the way of peace."

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"Colleges are like old-age homes, except for the fact that more people die in colleges."

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"Now I don't know half of the young people in the industry. It's too spread out, too diffuse."

Explore more quotes by William Bernbach

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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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William Bernbach
"I warn you against believing that advertising is a science."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."
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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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