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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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"We ought to know that all people are not the same and so we must not expect the same attitude from all people. Different people behave differently and that is what makes different people different."
"If you have carefully examined hundred people you met in your life journey, it means that you have read hundred different books! Every person you know is a book; world is full of walking books; some are boring, some are marvellous, some are weak, some are powerful, but they are all useful because they all carry different experiences of different paths!"
"Texas has arguably the most extreme separation between the well off and everyday people in the United States."
"People often become actresses because of something they dislike about themselves: They pretend they are someone else."
"Everybody knows how to raise children, except the people who have them."
"It only takes five people in black robes to determine such crucial issues for our country as abortion, pornography, same-sex 'marriage,' and religious liberties."
"It is dishonest the way that people suddenly think they've found guitars, and wear their guitar as a badge."
"I think that people ran out of oxygen and don't really know what happened up there, maybe some of them just made things up because they weren't sure what had happened."
Explore more quotes by William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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