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William Bernbach

"Our job is to bring the dead facts to life."

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"Our job is to bring the dead facts to life."

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Amber Hurdle

"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."

Personal Development

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Amber Hurdle

"And there wasn't anything he wanted to do that he couldn't make time for. What did he have to mope about, really? What more did he want? Love, he could hear Eve saying. Purpose. Love. Purpose. Those are the things that you can't plan for. Those are the things that just happen. And what if they don't happen? Do you spend your whole life pining for them? Waiting to be happy?"

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Amber Hurdle

"Eleanor had never thought about killing herself " ever " but she thought a lot about stopping."

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Amber Hurdle

"Woe to the makers of literal translations, who by rendering every word weaken the meaning! It is indeed by so doing that we can say the letter kills and the spirit gives life."

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Amber Hurdle

"Fiction is like a spider's web, attached ever so slightly perhaps, but still attached to life at all four corners. Often the attachment is scarcely perceptible."

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Amber Hurdle

"It can be a beautiful experience to look for the magic that is hidden within the realm of our lives, but let's not let the process blind us to the majesty that is right in front of us."

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Amber Hurdle

"Your life is a reflection. you don't get what you WANT, you get what you ARE. You gotta BE it to SEE it."

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Amber Hurdle

"Many like to ask the questions, few like to hear the answers."

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Amber Hurdle

"This is your life. This is your moment. Think of all you have been through just to get here. MAKE IT COUNT!"

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Amber Hurdle

"Be careful! If the opinion of others is your gauge, then it is also your goal. If you concern yourself with what others think, then you can only go as far as others think. You're better than that!"

Explore more quotes by William Bernbach

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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"In communications, familiarity breeds apathy."
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William Bernbach
"We don't ask research to do what it was never meant to do, and that is to get an idea."
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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"If your advertising goes unnoticed, everything else is academic."
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William Bernbach
"Today's smartest advertising style is tomorrow's corn."
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William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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