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William Bernbach

"Our job is to bring the dead facts to life."

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"Our job is to bring the dead facts to life."

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Donna Grant

"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."

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Donna Grant

"Instead of clinging to the only Lifeboat that can save, we have tossed overboard biblical truths in the name of [compromise], living on the edge of life, like the man who rides the parameter of a hurricane, daring it to sweep him away."

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Donna Grant

"There is always a path to our target, the problem is to discover it!"

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Donna Grant

"Collect memories, they are your precious property."

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Donna Grant

"From a cleansed conscience emerges a changed life."

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Donna Grant

"Simple things have greater power than the complicated things!"

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Donna Grant

"If he did not speak his tale, it grew dank and musty, it shrank inside him, while with the telling the tale stayed fresh and virtuous."

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Donna Grant

"Abundance in life comes from generosity."

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Donna Grant

"To live in bliss, love everything, including people, unconditionally."

Explore more quotes by William Bernbach

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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William Bernbach
"In advertising not to be different is virtually suicidal."
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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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William Bernbach
"I warn you against believing that advertising is a science."
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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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William Bernbach
"In communications, familiarity breeds apathy."
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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