"Our job is to bring the dead facts to life."

Life, Facts, Job

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"Our job is to bring the dead facts to life."

Exlpore more Life quotes

"I don't want to finish reading the book."

Lailah Gifty Akita, Ghanaian Author

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"I love books."

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"I am bold as a lion."

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"I am very grateful for all the opportunities life has given me."

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"Life is your greatest asset."

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"Even if you cover the whole world with darkness, you can never stop the sun from rising."

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"My mission in life is to be kind, compassionate, caring, sharing and loving in order to feel the deepest joy of life."

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"Our life is a one way journey, we can never go back."

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"The spirit of life, the spirit of peace."

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Explore more quotes by William Bernbach

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People, Nothing, Right, Will

"Advertising doesn't create a product advantage. It can only convey it."

Advertising,

"Our job is to bring the dead facts to life."

Life, Facts, Job

"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising, Cleverness, Clients, Job

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising, Isolation, Past, Research

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People, Will

"Because an appeal makes logical sense is no guarantee that it will work."

Work, Sense, Will

"Today's smartest advertising style is tomorrow's corn."

Advertising, Style, Today, Tomorrow

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising, Forget, Saying, Will

"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature, People, Humannature, Key