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"Our job is to bring the dead facts to life."
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"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development

"And there wasn't anything he wanted to do that he couldn't make time for. What did he have to mope about, really? What more did he want? Love, he could hear Eve saying. Purpose. Love. Purpose. Those are the things that you can't plan for. Those are the things that just happen. And what if they don't happen? Do you spend your whole life pining for them? Waiting to be happy?"

"Fiction is like a spider's web, attached ever so slightly perhaps, but still attached to life at all four corners. Often the attachment is scarcely perceptible."

"It can be a beautiful experience to look for the magic that is hidden within the realm of our lives, but let's not let the process blind us to the majesty that is right in front of us."

"Your life is a reflection. you don't get what you WANT, you get what you ARE. You gotta BE it to SEE it."
Explore more quotes by William Bernbach


"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."


"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."


"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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