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"Our job is to bring the dead facts to life."
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Exlpore more Life quotes
"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development
"How magical can a person be when she is blessed with infinite kindness?"
"A party of order or stability, and a party of progress or reform, are both necessary elements of a healthy state of political life."
"How many homes are broken because of men and women who are unfaithful! God will not hold you guiltless! There is a day of reckoning. “Be sure your sin will find you out” (Numbers 32:23 ESV). They will find you out in your own family life here in your relationship with your mate, they will find you out in the life to come."
"Yes, in my life, since we must call it so, there were three things, the inability to speak, the inability to be silent, and solitude, that's what I've had to make the best of."
"If you are a path-creator, you don't need a path!"
"He said it was as if Tommy had produced a key which fit a cage in the back of his mind, a cage like his own cell. Only instead of holding a man, that cage held a tiger, and that tiger's name was Hope. Williams produced the key that unlocked the cage and the tiger was out, willy-nilly, to roam his brain."
Explore more quotes by William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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