"Because an appeal makes logical sense is no guarantee that it will work."

Work, Sense, Will

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"Because an appeal makes logical sense is no guarantee that it will work."

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"If you need an alarm clock, you need a new job."

Ziad K. Abdelnour, Lebanese Author

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"The only genius that's worth anything is the genius for hard work."

Kathleen Winsor, American Author

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"Have convictions. Be friendly. Stick to your beliefs as they stick to theirs. Work as hard as they do."

Eleanor Roosevelt, American First Lady

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"Maybe you don't work for seven months a year, but you'll work again. It may be a piece of garbage, so you wear hip boots."

Armand Assante, American Actor

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"I dislike when people try to pigeonhole me, when all I want is to do good work."

Karen Black, American Actress

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"So there is a personal sense of style for a given work - I don't like a general style, but every work has its own style, and I want to create a style for every work."

Karlheinz Stockhausen, German Composer

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"The teacher of history's work should be, ideally, not simply a description of past cultures, but a performance of the culture in which we live and are increasingly taking our being."

William Irwin Thompson, American Philosopher

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"So many people think they need to have serious equipment. In the magazines and the media, they see all this stylish stuff, especially on TV, and they think, That's what I need to make it work. You don't. I'm attempting a little bit of liberation here."

Sally Schneider, American Writer

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"I've never been one who agonizes over my work."

Ewan McGregor, Scottish Actor

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"The best preparation for tomorrow is to do today's work superbly well."

William Osler, Canadian Scientist

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Explore more quotes by William Bernbach

"Word of mouth is the best medium of all."

Word

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

Art

"Advertising doesn't create a product advantage. It can only convey it."

Advertising

"Nobody counts the number of ads you run; they just remember the impression you make."

Impression

"If your advertising goes unnoticed, everything else is academic."

Advertising

"Properly practiced creativity can make one ad do the work of ten."

Work

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising