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William Bernbach

"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

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"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

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"Niagara Falls is a magnificent fall of dancing, singing, glowing, and flowing liquid love that exists to reconnect broken hearts."

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"When I am lost in the wonder of nature, my life is vivacious."

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"Spring has a secret to tell us: life is for beauty and life is for joy."

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"A desire to resist oppression is implanted in the nature of man."

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"Like the fragrance of a flower, our actions reveal the beauty of your life."

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"A hungry cat does no favour to a trapped bird!"

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Assegid Habtewold

"There was certainly plenty to watch and listen to. The tree which Digory had noticed was now a full-grown beech whose branches swayed gently above his head. They stood on cool, green grass, sprinkled with daisies and buttercups. A little way off, along the river bank, willows were growing. On the other side tangles of flowering currant, lilac, wild rose, and rhododendron closed them in."

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"All seasons are beautifully filled with splendid wonders."

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"See the golden beach sands and blue skyin a cool breezemy mind flys high"

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."
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"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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"In advertising not to be different is virtually suicidal."
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"If your advertising goes unnoticed, everything else is academic."
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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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William Bernbach
"In communications, familiarity breeds apathy."
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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"I warn you against believing that advertising is a science."
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