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"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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Exlpore more Nature quotes
"Here in this endless and gleaming wildernessI was removed farther than ever from the world of men --And I never saw so close and so clearlyThe image in the mirror of my own soul."
"If you will stay close to nature, to its simplicity, to the small things hardly noticeable, those things can unexpectedly become great and immeasurable."
"Flowers are the beautiful hairs of the Mother Spring! Don't pluck them!"
"Men are by nature merely indifferent to one another; but women are by nature enemies."
"Sometimes, humanity surprises me with all its lack of control over the primordial urges. These innate urges are the biological traits that make us similar to the rest of the animal kingdom. But the modern qualities that make us superior to all the animals are intellect and self-control."
"Retaliation is related to nature and instinct, not to law. Law, by definition, cannot obey the same rules as nature."
"The Moon always finds an opportunity to turn our attention from the ground beneath our feet to the sky above our head!"
"Everything in Nature contains all the powers of Nature. Everything is made of one hidden stuff."
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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