top of page
.png){kind=small}
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
Standard
Customized
Exlpore more Nature quotes
"Regardless of all our pretenses, deep within, we are still unconsciously the same old cave-people."
"Keep the environment clean and the waters clear as crystal."
"Sometimes, humanity surprises me with all its lack of control over the primordial urges. These innate urges are the biological traits that make us similar to the rest of the animal kingdom. But the modern qualities that make us superior to all the animals are intellect and self-control."
"Neither humans nor the Gods that they have created are superior to old Mother Nature."
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
bottom of page