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"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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"The Peace of Wild ThingsWhen despair for the world grows in meand I wake in the night at the least soundin fear of what my life and my children's lives may be,I go and lie down where the wood drakerests in his beauty on the water, and the great heron feeds.I come into the peace of wild thingswho do not tax their lives with forethoughtof grief. I come into the presence of still water.And I feel above me the day-blind starswaiting with their light. For a timeI rest in the grace of the world, and am free."
"The last scud of day holds back for me, It flings my likeness after the rest and true as any on the shadow'd wilds, It coaxes me to the vapor and the dusk.I depart as air, I shake my white locks at the runaway sun, I effuse my flesh in eddies, and drift it in lacy jags.I bequeath myself to the dirt to grow from the grass I love, If you want me again look for me under your boot-soles.You will hardly know who I am or what I mean, But I shall be good health to your nevertheless,And filter and fibre your blood.Failing to fetch me at first keep encouraged,Missing me one place, search another,I stop somewhere waiting for you."
"Every mind should reflect to touch the green of life through trees."
"Then the immortal heart of the woods will beat against ours and its subtle life will steal into our veins and make us its own forever, so that no matter where we go or how widely we wander we shall yet be drawn back to the forest to find our most enduring kinship."
Explore more quotes by William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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