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"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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Exlpore more Nature quotes
"No mountain is of any appreciable height to break the curve of the sphere."
"Dark night knows what full moon requires When all your love my heart acquiresCelestial bodies no more faded Life makes sound, silence invaded."
"Take a giant drink of natures endless stream let it spout from your mouth in words so serene."
"Creatures, I give you yourselves," said the strong, happy voice of Aslan. "I give to you forever this land of Narnia. I give you the woods, the fruits, the rivers. I give you the stars and I give you myself. The Dumb Beasts whom I have not chosen are yours also. Treat them gently and cherish them but do not go back to their ways lest you cease to be Talking Beasts. For out of them you were taken and into them you can return. Do not so."
"He does not despise real woods because he has read of enchanted woods, the reading makes all real woods a little enchanted."
"A vacuum is a hell of a lot better than some of the stuff that nature replaces it with."
"If men could fit water into their pockets, the ocean would be empty."
"Flowers are the beautiful hairs of the Mother Spring! Don't pluck them!"
"Not just beautiful, though--the stars are like the trees in the forest, alive and breathing. And they're watching me."
Explore more quotes by William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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