"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature, People, Humannature, Key

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"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Exlpore more Nature quotes

"Night falls. Or has fallen. Why is it that night falls, instead of rising, like the dawn? Yet if you look east, at sunset, you can see night rising, not falling; darkness lifting into the sky, up from the horizon, like a black sun behind cloud cover. Like smoke from an unseen fire, a line of fire just below the horizon, brushfire or a burning city. Maybe night falls because it's heavy, a thick curtain pulled up over the eyes. Wool blanket."

Margaret Atwood, Canadian Novelist

Nature, Night, Darkness, Sunset, Mystery

"All art is but imitation of nature."

Seneca, Roman Philosopher

Nature, Art, Imitation

"Everything is the product of one universal creative effort. There is nothing dead in Nature. Everything is organic and living, and therefore the whole world appears to be a living organism."

Seneca, Roman Philosopher

Nature, Effort, Living, Nothing

"Space ails us moderns: we are sick with space."

Robert Frost, American Poet

Nature, Space

"Put your ears to the ground, to the sky, to the sun and the moon... tune in to Mother Earth's sweet song. She has messages to say, knowledge to relay, inspiration to convey... there is much for you to learn. Your journey has just begun."

Melody Lee, American Poet

Nature, Learning, Journey, Inspirational

"What branch does not have its leaves and which twig will not have its flowers?"

Sorin Cerin, Romanian Philosopher

Nature, Growth, Observation, Beauty

"Can I tell from the twilight from which the world is built that I am a sunrise in this life?"

Sorin Cerin, Romanian Philosopher

Nature, Twilight, Observation, Wonder, Reflection

"The sun had burned through and the day had gone from dull to dazzling, yet in the west blask-satin thunderheads continued to stack up. It was as if night has burst a blood-vessel in the sky over there."

Stephen King, American Author

Nature, Today, Power, Wisdom

"To his way of thinking, the only thing more natural than death was sex."

Stephen King, American Author

Nature, Life, Truth, Death, Wisdom

"We ran as if to meet the moon."

Robert Frost, American Poet

Nature, Freedom, Poetry, Joy

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"We don't ask research to do what it was never meant to do, and that is to get an idea."

Creativity

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."