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"Nobody counts the number of ads you run; they just remember the impression you make."
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"Above all, a query letter is a sales pitch and it is the single most important page an unpublished writer will ever write. It's the first impression and will either open the door or close it. It's that important, so don't mess it up. Mine took 17 drafts and two weeks to write."

"It is a very strange thing to see so many images in the world around us... we don't realise it, but we are all impressionable beings, able to pick up off of the images that bombard us on a daily basis. We are created and moulded by images and impressions. One of the most difficult tasks in life, is to keep a steady impression of something in your sight, and to believe in it until it becomes you. Because there is just so much temptation/opportunity, to become something else."

"In the first debate the bulges create the impression of a letter T with a small feature which appears similar to a wire under the jacket running upward from the right."

"The pretended admission of a fault on our part creates an excellent impression."

"In the morning he was lying dead on one of the beds fully clothed. He was dead. I got the impression he wanted to go, and I must have killed him. I can't remember strangling him. I just sat there shocked."

"I think that we give the impression, to carry on your metaphor, that we go a little faster than we actually do. I'm fairly lazy so I'm always interested in slowing down."

"When we, through our educational culture, through the media, through the entertainment culture, give our children the impression that human beings cannot control their passions, we are telling them, in effect, that human beings cannot be trusted with freedom."

"Are you laboring under the impression that I read these memoranda of yours? I can't even lift them."

"What we learn only through the ears makes less impression upon our minds than what is presented to the trustworthy eye."

"It is only at the first encounter that a face makes its full impression on us."
Explore more quotes by William Bernbach


"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."


"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."


"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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