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William Bernbach

"Nobody counts the number of ads you run; they just remember the impression you make."

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"Nobody counts the number of ads you run; they just remember the impression you make."

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Amber Hurdle

"It is generally believed that nearly 40 percent of your first impression will be set from the tone of your voice. Your vocal thermometer can be more impactful than the actual words you use."

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Personal Development

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Amber Hurdle

"Add a fresh twist of creativity to make a stellar impression which people won't soon forget. Granted, your venue will determine how far you can stretch and how creative you can be. Making small tweaks to your conversation starters can make a memorable impact!"

Author Name

Personal Development

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Amber Hurdle

"People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism."

Author Name

Personal Development

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Amber Hurdle

"A person who offers a loose handshake, on the other hand (pun intended), may be interpreted as being uninterested, lacking confidence and self-esteem, weak, or being wishy-washy. Whether too strong or too weak, a bad handshake can set you back and close down a potentially rewarding relationship before it ever gets started."

Author Name

Personal Development

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Amber Hurdle

"Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?"

Author Name

Personal Development

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Amber Hurdle

"Whether you smile to make a great first impression for customer service, building rapport, communicating your intentions, networking, sharing your happiness, closing deals, or demonstrating you are fully present and engaged, smiling is the key to your success."

Author Name

Personal Development

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Amber Hurdle

"Above all, a query letter is a sales pitch and it is the single most important page an unpublished writer will ever write. It's the first impression and will either open the door or close it. It's that important, so don't mess it up. Mine took 17 drafts and two weeks to write."

Author Name

Personal Development

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Amber Hurdle

"What we learn only through the ears makes less impression upon our minds than what is presented to the trustworthy eye."

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Personal Development

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Amber Hurdle

"A thousand words will not leave so deep an impression as one deed."

Author Name

Personal Development

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Amber Hurdle

"In the morning he was lying dead on one of the beds fully clothed. He was dead. I got the impression he wanted to go, and I must have killed him. I can't remember strangling him. I just sat there shocked."

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Personal Development

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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."

Talent

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William Bernbach
"In advertising not to be different is virtually suicidal."

Advertising

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."

Advertising

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William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

Art

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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."

Impression

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William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising

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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."

Work

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William Bernbach
"I warn you against believing that advertising is a science."

Science

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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

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