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"Nobody counts the number of ads you run; they just remember the impression you make."
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"It is a very strange thing to see so many images in the world around us... we don't realise it, but we are all impressionable beings, able to pick up off of the images that bombard us on a daily basis. We are created and moulded by images and impressions. One of the most difficult tasks in life, is to keep a steady impression of something in your sight, and to believe in it until it becomes you. Because there is just so much temptation/opportunity, to become something else."
"Add a fresh twist of creativity to make a stellar impression which people won't soon forget. Granted, your venue will determine how far you can stretch and how creative you can be. Making small tweaks to your conversation starters can make a memorable impact!"
"I have seen too much not to know that the impression of a woman may be more valuable than the conclusion of an analytical reasoner."
"These qualities make a great impression on your boss, your teams, and your customers. You will be more respected, noticed, and appreciated in the process. As your own "CEO of Self," projecting this positive level of engagement furthers your own personal reputation and interests for healthy communication, networking, and positive first impressions. An added bonus is that YOU will receive great benefits from putting forth this type of effort. Whether it be self-esteem, new training, cooperation, experience, or a raise or bonus, the rewards are extensive and many."
"In the first debate the bulges create the impression of a letter T with a small feature which appears similar to a wire under the jacket running upward from the right."
"Above all, a query letter is a sales pitch and it is the single most important page an unpublished writer will ever write. It's the first impression and will either open the door or close it. It's that important, so don't mess it up. Mine took 17 drafts and two weeks to write."
"So when you make an impression in a certain kind of role, that tends to be the type of role that you get offered."
"One summer I remember, I got exposed to Chuck Berry and Buddy Holly and Buddy Holly was a very very big, made a very big impression on me. Because of a lot of things, you know, the way he looked and his charisma."
"Costumes are the first impression that you have of the character before they open their mouth-it really does establish who they are."
"But I don't actually adopt the point of view that our subjective impression of free will, which is a kind of indeterminacy behavior, comes from quantum mechanical indeterminacy."
Explore more quotes by William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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