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"Nobody counts the number of ads you run; they just remember the impression you make."
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Exlpore more Impression quotes
"A person who offers a loose handshake, on the other hand (pun intended), may be interpreted as being uninterested, lacking confidence and self-esteem, weak, or being wishy-washy. Whether too strong or too weak, a bad handshake can set you back and close down a potentially rewarding relationship before it ever gets started."
"You only get one chance to make a first impression.' Ah, whatever!!! Who said you get three chances to make the second impression?!!"
"Whether you smile to make a great first impression for customer service, building rapport, communicating your intentions, networking, sharing your happiness, closing deals, or demonstrating you are fully present and engaged, smiling is the key to your success."
"To find out your real opinion of someone, judge the impression you have when you first see a letter from them."
"When we, through our educational culture, through the media, through the entertainment culture, give our children the impression that human beings cannot control their passions, we are telling them, in effect, that human beings cannot be trusted with freedom."
"The happiest conversation is that of which nothing is distinctly remembered, but a general effect of pleasing impression."
"My impression was, he's walking as though he's made of glass, and if you should touch him he would just shatter apart. I don't know if it was an act or what, but it sure was effective."
"But I don't actually adopt the point of view that our subjective impression of free will, which is a kind of indeterminacy behavior, comes from quantum mechanical indeterminacy."
"I think my comparison with Shane would be a loner. I always got the impression that she wasn't scared to be alone. She enjoys it. I can relate to that."
"What we learn only through the ears makes less impression upon our minds than what is presented to the trustworthy eye."
Explore more quotes by William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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