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William Bernbach

"Nobody counts the number of ads you run; they just remember the impression you make."

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"Nobody counts the number of ads you run; they just remember the impression you make."

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Akshay Vasu

"I have seen too much not to know that the impression of a woman may be more valuable than the conclusion of an analytical reasoner."

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Personal Development

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Akshay Vasu

"The happiest conversation is that of which nothing is distinctly remembered, but a general effect of pleasing impression."

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Personal Development

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Akshay Vasu

"I also get fed up with the fact that casting agents and directors have this impression of me as being frail and petite. I find it very patronizing. I'm quite beefy and strong. I was a gymnast in school and I have lots of muscles."

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Personal Development

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Akshay Vasu

"I think that we give the impression, to carry on your metaphor, that we go a little faster than we actually do. I'm fairly lazy so I'm always interested in slowing down."

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Personal Development

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Akshay Vasu

"The impression I have of Justice Warren is that he was looking for the just result in a case regardless of fixed dogma or principles and I like to think that I'm in that mold."

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Personal Development

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Akshay Vasu

"Of mediumship there are many grades, one of the simplest forms being the capacity to receive an impression or automatic writing, under peaceful conditions, in an ordinary state; but the whole subject is too large to be treated here."

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Personal Development

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Akshay Vasu

"You can create a good impression on yourself by being right, he realizes, but for creating a good impression on others there's nothing to beat being totally and catastrophically wrong."

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Personal Development

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Akshay Vasu

"Back then, I was doing more of my impression of what a comic is supposed to do."

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Personal Development

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Akshay Vasu

"It is only at the first encounter that a face makes its full impression on us."

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Personal Development

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Akshay Vasu

"A quiet impression could be a personal instruction from the Lord. It is personal and private. It comes from the Lord. Why is it important to keep sacred writings private? Because then He will give us more."

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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."

Impression

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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

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William Bernbach
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

Creativity

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William Bernbach
"I warn you against believing that advertising is a science."

Science

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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."

Advertising

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William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

People

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William Bernbach
"In communications, familiarity breeds apathy."

Communication

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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

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William Bernbach
"Our job is to bring the dead facts to life."

Life

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William Bernbach
"If your advertising goes unnoticed, everything else is academic."

Advertising

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