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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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"Those who find ugly meanings in beautiful things are corrupt without being charming. This is a fault. Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only Beauty. There is no such thing as a moral or an immoral book. Books are well written, or badly written. That is all."
"And it seemed at last that there were two musics progressing at one time before the seat of IlAovatar, and they were utterly at variance. The one was deep and wide ad beautiful, but slow and blended with an immeasurable sorrow from which its beauty chiefly came."
"One should be a painter. As a writer, I feel the beauty, which is almost entirely colour, very subtle, very changeable, running over my pen, as if you poured a large jug of champagne over a hairpin."
"A picture is a voiceless poem, a poem is a vocal picture."
"The kind of poem I produced in those days was hardly anything more than a sign I made of being alive, of passing or having passed, or hoping to pass, through certain intense human emotions. It was a phenomenon of orientation rather than of art, thus comparable to stripes of paint on a roadside rock or to a pillared heap of stones marking a mountain trail. But then, in a sense, all poetry is positional: to try to express one's position in regard to the universe embraced by consciousness, is an immemorial urge. Tentacles, not wings, are Apollo's natural members. Vivian Bloodmark, a philosophical friend of mine, in later years, used to say that while the scientist sees everything that happens in one point of space, the poet feels everything that happens in one point of time."
"The discipline of creation, be it to paint, compose, write, is an effort towards wholeness."
"Let music ignite your vivid inner colors and bring you harmony inside and out."
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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