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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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Exlpore more Art quotes
"Poetry is an art that uses words to paint vivid pictures of perceptions and emotions."
"Be an artist in everything you do."
"Politeness is the art of choosing among your thoughts."
"The artist is an educator of artists of the future who are able to understand and in the process of understanding perform unexpected - the best - evolutions."
"To know how to suggest is the great art of teaching. To attain it we must be able to guess what will interest; we must learn to read the childish soul as we might a piece of music. Then, by simply changing the key, we keep up the attraction and vary the song."
"Art is a relection of the mind and a vision of the heart."
Explore more quotes by William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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