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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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Exlpore more Art quotes
"Poetry most often communicates emotions, not directly, but by creating imaginatively the grounds for those emotions. It therefore communicates something more than the emotion; only by means of that something more does it communicate the emotion at all."
"We often forget to draw a new picture because we are so busy criticizing other paintings."
"A beautiful poem is nothing but a mirror of philosophy through which we can see life's pure beauty."
"Poets create a beautiful blue sky where you can fly with wings of imagination and find yourself again and again."
"The object of art is to enhance the beauty, imaginations and joy of life."
"A picture may be worth a thousand words, but those well-arranged words are worth a multi-million-dollar motion picture."
"Literature tries to express the intricate inner beauties of life. Philosophy tries to explain the intricate inner beauties and conflicts of thoughts."
Explore more quotes by William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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