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Exlpore more Word quotes
"Words are cheap. The biggest thing you can say is 'elephant'."
"Yes and, you know, I can't use the nice words anymore because I used to chicken out by using them. I used to call myself plus size, used to call myself chubby. I used to call myself overweight."
"I won't mention the word tired. This is the 20th century and I can go around a little faster."
Word,
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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