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Exlpore more Word quotes
"I consider looseness with words no less of a defect than looseness of the bowels."
"Words really flattering are not those which we prepare but those which escape us unthinkingly."
"I won't mention the word tired. This is the 20th century and I can go around a little faster."
Word,
"The world's most lethal venom is not found on the tongues of serpents, but on the tongues of a disgruntled wife."
"A million words were going through my head and honestly I didn't say one of them. I wanted to let it sit, simmer, you know I wanted to soak it all in - the moment was amazing."
"If you say a word against a 'sensitive' person, it will have an immediate effect. In reality, words are simply a 'record' playing."
Explore more quotes by William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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