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William Bernbach

"Word of mouth is the best medium of all."

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"Word of mouth is the best medium of all."

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Angie karan

"It is obvious that we can no more explain a passion to a person who has never experienced it than we can explain light to the blind."

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Personal Development

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Angie karan

"The word of my lord is the sword for world."

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Personal Development

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Angie karan

"My word fly up my thoughts remain below: Words without thoughts never to heaven go."

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Personal Development

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Angie karan

"If you say a word against a 'sensitive' person, it will have an immediate effect. In reality, words are simply a 'record' playing."

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Personal Development

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Angie karan

"I have been made redundant before and it is a terrible blow; redundant is a rotten word because it makes you think you are useless."

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Personal Development

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Angie karan

"Maybe the words that I say is just another way to pray."

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Personal Development

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Angie karan

"When you are there, you are. With words, you aren't."

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Personal Development

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Angie karan

"Jesus is just a word I use to swear with."

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Personal Development

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Angie karan

"The world's most lethal venom is not found on the tongues of serpents, but on the tongues of a disgruntled wife."

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Personal Development

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Angie karan

"A million words were going through my head and honestly I didn't say one of them. I wanted to let it sit, simmer, you know I wanted to soak it all in - the moment was amazing."

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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature

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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."

Work

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William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."

Work

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William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

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William Bernbach
"In communications, familiarity breeds apathy."

Communication

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William Bernbach
"The most powerful element in advertising is the truth."

Truth

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William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."

Advertising

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