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William Bernbach

"Word of mouth is the best medium of all."

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"Word of mouth is the best medium of all."

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Assegid Habtewold

"It is obvious that we can no more explain a passion to a person who has never experienced it than we can explain light to the blind."

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Personal Development

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Assegid Habtewold

"The word of my lord is the sword for world."

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Personal Development

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Assegid Habtewold

"Do not say a little in many words but a great deal in a few."

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Personal Development

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Assegid Habtewold

"If you say a word against a 'sensitive' person, it will have an immediate effect. In reality, words are simply a 'record' playing."

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Personal Development

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Assegid Habtewold

"I'm the only instrument that's got the words, so I've got to be able to get that across."

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Personal Development

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Assegid Habtewold

"My word fly up my thoughts remain below: Words without thoughts never to heaven go."

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Personal Development

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Assegid Habtewold

"I would be a liar if I said it wouldn't be lovely and soothing - that's the word - to have a hit single or a hit album."

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Personal Development

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Assegid Habtewold

"Words build bridges into unexplored regions."

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Personal Development

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Assegid Habtewold

"The world's most lethal venom is not found on the tongues of serpents, but on the tongues of a disgruntled wife."

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Personal Development

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Assegid Habtewold

"'Realistic' is a loaded word for me. Anyone who uses the word 'realistic' is all bad."

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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."

Advertising

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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature

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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."

Talent

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William Bernbach
"Word of mouth is the best medium of all."

Word

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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."

Impression

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William Bernbach
"In advertising not to be different is virtually suicidal."

Advertising

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William Bernbach
"If your advertising goes unnoticed, everything else is academic."

Advertising

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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

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