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"Properly practiced creativity can make one ad do the work of ten."
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"The poorest paid architect, engineer, general, author, sculptor, painter, lecturer, advocate, legislator, actor, preacher, singer is constructively in heaven when he is at work; and as for the musician with the fiddle-bow in his hand who sits in the midst of a great orchestra with the ebbing and flowing tides of divine sound washing over him--why, certainly, he is at work, if you wish to call it that, but lord, it's a sarcasm just the same."
"Intellectual 'work' is misnamed; it is a pleasure, a dissipation, and is its own highest reward. The poorest paid architect, engineer, general, author, sculptor, painter, lecturer, advocate, legislator, actor, preacher, singer, is constructively in heaven when he is at work; and as for the magician with the fiddle-bow in his hand, who sits in the midst of a great orchestra with the ebbing and flowing tides of divine sound washing over him - why, certainly he is at work, if you wish to call it that, but lord, it's a sarcasm just the same. The law of work does seem utterly unfair - but there it is, and nothing can change it: the higher the pay in enjoyment the worker gets out of it, the higher shall be his pay in cash also."
"Rohan, one of us is an unmarried man with superior mathematical abilities and no prospects for the evening. The other is a confirmed lecher in an amorous mood, with a willing and nubile young wife waiting at home. Who do you think should do the damned account books?" And, with a nonchalant wave, St. Vincent had left the office."
"You have to be strong enough to say if the culture doesn't work, don't buy it."
"I am not interested in genres. I am interested in doing the best work I can in whatever medium."
Work,
"My favourite all-time work of fiction: Lord of the Rings. My favourite all-time nonfiction book: Guns, Germs, and Steel. Ask me again next week, you'll get a different answer."
Work,
"Most families need both parents to work. Moms need to be able to work and earn fair pay and have the flexibility in their jobs to also be primary caretakers."
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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