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William Bernbach

"Properly practiced creativity can make one ad do the work of ten."

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"Properly practiced creativity can make one ad do the work of ten."

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Assegid Habtewold

"I really do hope that the Millennium Summit gives new impetus to the work of the United Nations."

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Personal Development

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Assegid Habtewold

"If you can find your perfect job, create one."

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Personal Development

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Assegid Habtewold

"Salary is the currency that is gotten from mortgaging your life and time."

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Personal Development

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Assegid Habtewold

"Anytime we can take narcotics off the street it is significant because it takes them out of the hands of children. It certainly is not going to stop the drug problem, we have to work very, very hard."

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Personal Development

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Assegid Habtewold

"Give a typical employee a million, and, he is most likely to use the money to print his CV on fancier paper."

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Personal Development

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Assegid Habtewold

"For disappearing acts, it's hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work."

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Personal Development

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Assegid Habtewold

"I admire Bruce Springsteen because he's a heroic person who has lots of integrity and has this incredible body of work that is so vital."

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Personal Development

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Assegid Habtewold

"The artist likes to seem totally responsible for his work. Often he begins to explain it, to make it appear as if it were a reasonable process."

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Personal Development

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Assegid Habtewold

"Working overtime is an underpaid man's salvation."

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Personal Development

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Assegid Habtewold

"I enjoy my work. I haven't been an actor for 30 years without getting pleasure out of the profession."

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Personal Development

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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."

Advertising

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William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising

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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

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William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."

Work

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."

Advertising

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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature

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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."

Talent

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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."

Work

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