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William Bernbach

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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Amber Hurdle

"Evil Dead film sounds like the Red Hood, but this time the bad red hood."

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Amber Hurdle

"Let us not paralyze our capacity for good by brooding of man's capacity for evil."

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Amber Hurdle

"Those who forget good and evil and seek only to know the facts are more likely to achieve good than those who view the world through the distorting medium of their own desires."

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Amber Hurdle

"It is a proof of our natural bias to evil, that gain is slower and harder than loss in all things good; but in all things bad getting is quicker and easier than getting rid of."

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Amber Hurdle

"A man prone to suspect evil is mostly looking in his neighbor for what he sees in himself."

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Amber Hurdle

"What we call 'evil' doesn't necessarily deserve any kind of respect or understanding, by any means; it just deserves an acknowledgement of its complexity so we can better understand it - so we can help prevent it."

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Amber Hurdle

"I think everything should have an end, an end of the brutal stuff happening home. ENd for the song, end of the film, end of the evil... This how it must go and it will go, if you think that evil has gone it's still here. If you believe in god, that's means that you believe this evil."

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Amber Hurdle

"There is such a thing as doing good that evil may come."

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Amber Hurdle

"There are hardly any excesses of the most crazed psychopath that cannot easily be duplicated by a normal kindly family man who just comes in to work every day and has a job to do."

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Amber Hurdle

"He who is in evil, is also in the punishment of evil."

Explore more quotes by William Bernbach

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William Bernbach
"I warn you against believing that advertising is a science."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."
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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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William Bernbach
"If your advertising goes unnoticed, everything else is academic."
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William Bernbach
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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