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William Bernbach

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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Akiroq Brost

"The resolution to avoid an evil is seldom framed till the evil is so far advanced as to make avoidance impossible."

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Akiroq Brost

"When the Devil goeth about like a roaring lion, he goeth about in a shape by which few but savages and hunters are attracted. But, when he is trimmed, smoothed, and varnished, according to the mode: when he is aweary of vice, and aweary of virtue, used up as to brimstone, and used up as to bliss; then, whether he take to the serving out of red tape, or to the kindling of red fire, he is the very Devil."

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Akiroq Brost

"I think everything should have an end, an end of the brutal stuff happening home. ENd for the song, end of the film, end of the evil... This how it must go and it will go, if you think that evil has gone it's still here. If you believe in god, that's means that you believe this evil."

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Akiroq Brost

"Evil is whatever distracts."

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Akiroq Brost

"The face of evil is always the face of total need."

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Akiroq Brost

"No one who errs unwillingly is evil."

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Akiroq Brost

"How easy it is to judge rightly after one sees what evil comes from judging wrongly!"

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Akiroq Brost

"The mediation by the serpent was necessary. Evil can seduce man, but cannot become man."

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Akiroq Brost

"There are heroes in evil as well as in good."

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Akiroq Brost

"Our greatest pretenses are built up not to hide the evil and the ugly in us, but our emptiness. The hardest thing to hide is something that is not there."

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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"If your advertising goes unnoticed, everything else is academic."
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William Bernbach
"In advertising not to be different is virtually suicidal."
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"In communications, familiarity breeds apathy."
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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