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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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"Let us not paralyze our capacity for good by brooding of man's capacity for evil."

"Those who forget good and evil and seek only to know the facts are more likely to achieve good than those who view the world through the distorting medium of their own desires."

"A man prone to suspect evil is mostly looking in his neighbor for what he sees in himself."

"What we call 'evil' doesn't necessarily deserve any kind of respect or understanding, by any means; it just deserves an acknowledgement of its complexity so we can better understand it - so we can help prevent it."

"I think everything should have an end, an end of the brutal stuff happening home. ENd for the song, end of the film, end of the evil... This how it must go and it will go, if you think that evil has gone it's still here. If you believe in god, that's means that you believe this evil."

"He who is in evil, is also in the punishment of evil."
Explore more quotes by William Bernbach


"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."


"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"


"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."


"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."


"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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