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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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"When the Devil goeth about like a roaring lion, he goeth about in a shape by which few but savages and hunters are attracted. But, when he is trimmed, smoothed, and varnished, according to the mode: when he is aweary of vice, and aweary of virtue, used up as to brimstone, and used up as to bliss; then, whether he take to the serving out of red tape, or to the kindling of red fire, he is the very Devil."
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Personal Development
"An evil woman sends her husband away and wails her evil fate."
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Personal Development
"Who knew what evil lurked in the hearts of men? A copper, that's who. (...)You saw how close men lived to the beast. You realized that people like Carcer were not mad. They were incredibily sane. They were simply men without a shield. They'd looked at the world and realized that all the rules didn't have to apply to them, not if they didn't want them to. They weren't fooled by all the little stories. They shook hands with the beast."
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Personal Development
"Some people are so evil when they enter a house, happiness escapes through the window and unhappiness and fear installed in its place."
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Personal Development
"Seeing them assembled in Tartarus, Percy felt as hopeless as the spirits in the River Cocytus. So what if he was a hero? So what if he did something brave? Evil was always here, regenerating, bubbling under the surface. Percy was no more than a minor annoyance to these immortal beings. They just had to outwait him. Someday, Percy's sons or daughters might have to face them all over again."
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Personal Development
"We need to laugh at the irrationality of evil, for in doing so we deny evil's power over us, diminish its influence in the world, and tarnish the allure it has for some people."
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Personal Development
"There are heroes in evil as well as in good."
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Personal Development
"Most of the bad guys in the real world don't know that they are bad guys. You don't get a flashing warning sign that you're about to damn yourself. It sneaks up on you when you aren't looking."
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Personal Development
"We are confident that evil can never happen to us until it does."
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Personal Development
"Who hasn't got the seeds of evil in him?"
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Personal Development
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
Creativity
"I warn you against believing that advertising is a science."
Science
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"In communications, familiarity breeds apathy."
Communication
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
Evil
"Our job is to bring the dead facts to life."
Life
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
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