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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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"There are heroes in evil as well as in good."
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Personal Development
"Our greatest pretenses are built up not to hide the evil and the ugly in us, but our emptiness. The hardest thing to hide is something that is not there."
Author Name
Personal Development
"The evil thing is inside, not out."
Author Name
Personal Development
"Don't speak evil of someone if you don't know for certain, and if you do know ask yourself, why am I telling it?"
Author Name
Personal Development
"Pain is no evil, unless it conquers us."
Author Name
Personal Development
"She's had a long life of experience in noticing evil, fancying evil, suspecting evil and going forth to do battle with evil."
Author Name
Personal Development
"To do nothing evil is good; to wish nothing evil is better."
Author Name
Personal Development
"The real thing about evil, you figure out one side of it - the human side, say - and the eternal side goes into shadow. Or vice versa. The real disaster of this inquiry is that it is the nature of evil to be secret."
Author Name
Personal Development
"The joy of seeing another person in pain, frustrated or angry is a delicacy only for the most wicked."
Author Name
Personal Development
"The humblest individual exerts some influence, either for good or evil, upon others."
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Personal Development
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
Art
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
Creativity
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
Evil
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"Nobody counts the number of ads you run; they just remember the impression you make."
Impression
"Word of mouth is the best medium of all."
Word
"Properly practiced creativity can make one ad do the work of ten."
Work
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