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William Bernbach

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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Donna Grant

"We are confident that evil can never happen to us until it does."

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Personal Development

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Donna Grant

"MANY PHENOMENA--wars, plagues, sudden audits--have been advanced as evidence for the hidden hand of Satan in the affairs of Man."

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Personal Development

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Donna Grant

"There is such a thing as doing good that evil may come."

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Personal Development

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Donna Grant

"Good can imagine Evil; but Evil cannot imagine Good."

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Personal Development

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Donna Grant

"We need to laugh at the irrationality of evil, for in doing so we deny evil's power over us, diminish its influence in the world, and tarnish the allure it has for some people."

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Personal Development

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Donna Grant

"Evil is not something superhuman, it's something less than human."

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Personal Development

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Donna Grant

"I think everything should have an end, an end of the brutal stuff happening home. ENd for the song, end of the film, end of the evil... This how it must go and it will go, if you think that evil has gone it's still here. If you believe in god, that's means that you believe this evil."

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Personal Development

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Donna Grant

"You can see the evil, the evil is everywhere. As Far as I can tell I can build a town full of horror."

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Personal Development

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Donna Grant

"Evil Dead film sounds like the Red Hood, but this time the bad red hood."

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Personal Development

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Donna Grant

"No man is clever enough to know all the evil he does."

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

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William Bernbach
"Word of mouth is the best medium of all."

Word

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William Bernbach
"I warn you against believing that advertising is a science."

Science

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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."

Talent

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William Bernbach
"We don't ask research to do what it was never meant to do, and that is to get an idea."

Creativity

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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature

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William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

Art

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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."

Advertising

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."

Advertising

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