"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

People, Will

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"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

Exlpore more People quotes

"I hope that people will finally come to realize that there is only one 'race' - the human race - and that we are all members of it."

Margaret Atwood, Canadian Novelist

People, Hope, Race, Will

"A writer is somebody for whom writing is more difficult than it is for other people."

Thomas Mann, German Writer

People, Writing

"In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move."

Douglas Adams, English Writer

People, Beginning, Universe

"After people have repeated a phrase a great number of times, they begin to realize it has meaning and may even be true."

H. G. Wells, English Author

People, May, Meaning

"Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."

Carl Sagan, American Scientist

People, Universe

"This, to me, is the ultimately heroic trait of ordinary people; they say no to the tyrant and they calmly take the consequences of this resistance."

Philip K. Dick, American Writer

People, Consequences

"The propagandist's purpose is to make one set of people forget that certain other sets of people are human."

Aldous Huxley, English Novelist

People, Purpose, Forget

"It is a well-known fact that those people who must want to rule people are, ipso facto, those least suited to do it... anyone who is capable of getting themselves made President should on no account be allowed to do the job."

Douglas Adams, English Writer

People, Fact, Job, President

"Things were easier for the old novelists who saw people all of a piece. Speaking generally, their heroes were good through and through, their villains wholly bad."

W. Somerset Maugham, British Playwright

People, Heroes, Old

"People usually think according to their inclinations, speak according to their learning and ingrained opinions, but generally act according to custom."

Francis Bacon, English Philosopher

People, Act, Custom, Learning

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"We don't ask research to do what it was never meant to do, and that is to get an idea."

Creativity

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

Creativity

"I warn you against believing that advertising is a science."

Science

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

"Our job is to bring the dead facts to life."

Life

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Exlpore more People quotes

"I hope that people will finally come to realize that there is only one 'race' - the human race - and that we are all members of it."

"A writer is somebody for whom writing is more difficult than it is for other people."

"In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move."

"After people have repeated a phrase a great number of times, they begin to realize it has meaning and may even be true."

"Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."

"This, to me, is the ultimately heroic trait of ordinary people; they say no to the tyrant and they calmly take the consequences of this resistance."

"The propagandist's purpose is to make one set of people forget that certain other sets of people are human."

"It is a well-known fact that those people who must want to rule people are, ipso facto, those least suited to do it... anyone who is capable of getting themselves made President should on no account be allowed to do the job."

"Things were easier for the old novelists who saw people all of a piece. Speaking generally, their heroes were good through and through, their villains wholly bad."

"People usually think according to their inclinations, speak according to their learning and ingrained opinions, but generally act according to custom."

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

"We don't ask research to do what it was never meant to do, and that is to get an idea."

"Advertising doesn't create a product advantage. It can only convey it."

"If your advertising goes unnoticed, everything else is academic."

"Today's smartest advertising style is tomorrow's corn."

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

"I warn you against believing that advertising is a science."

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

"Our job is to bring the dead facts to life."