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"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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"I read some, and then visited with people involved in this curious, exciting and somewhat misunderstood sub-culture. I met with a fang maker, who offered to fit me for an exquisite pair."
"People have managed to avert their eyes and hope for the best."
"A lot of compelling stories in the world aren't being told, and the fact that people don't know about them compounds the suffering."
"There is always something infinitely mean about other people's tragedies."
"I'd like to get four people who do cart wheels very good, and make a cart."
Explore more quotes by William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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