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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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Exlpore more People quotes
"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
"There are bad people who would be less dangerous if they were quite devoid of goodness."
"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."
"We confess our little faults to persuade people that we have no large ones."
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Explore more quotes by William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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