"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People, Nothing, Right, Will

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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

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Emily Watson, English Actress

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"People don't commit suicide. They get lost in darkness because they can't find any lights of hope."

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"Still and all, why bother? Here's my answer. Many people need desperately to receive this message: I feel and think much as you do, care about many of the things you care about, although most people do not care about them. You are not alone."

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"Colleges are like old-age homes, except for the fact that more people die in colleges."

Bob Dylan, American Musician

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Explore more quotes by William Bernbach

"The most powerful element in advertising is the truth."

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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

Art

"Properly practiced creativity can make one ad do the work of ten."

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

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"Nobody counts the number of ads you run; they just remember the impression you make."

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"We don't ask research to do what it was never meant to do, and that is to get an idea."

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"I warn you against believing that advertising is a science."

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"In communications, familiarity breeds apathy."

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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

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