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William Bernbach

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

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"We ought to know that all people are not the same and so we must not expect the same attitude from all people. Different people behave differently and that is what makes different people different."

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"If you have carefully examined hundred people you met in your life journey, it means that you have read hundred different books! Every person you know is a book; world is full of walking books; some are boring, some are marvellous, some are weak, some are powerful, but they are all useful because they all carry different experiences of different paths!"

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Assegid Habtewold

"Texas has arguably the most extreme separation between the well off and everyday people in the United States."

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"People often become actresses because of something they dislike about themselves: They pretend they are someone else."

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"Everybody knows how to raise children, except the people who have them."

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Assegid Habtewold

"People always ask me, how do you do everything you do?"

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"It is dishonest the way that people suddenly think they've found guitars, and wear their guitar as a badge."

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Assegid Habtewold

"I think that people ran out of oxygen and don't really know what happened up there, maybe some of them just made things up because they weren't sure what had happened."

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Assegid Habtewold

"My songs grow on people - like warts."

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Assegid Habtewold

"I believe people are afraid to be still because we're used to being stimulated."

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."
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"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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William Bernbach
"In advertising not to be different is virtually suicidal."
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William Bernbach
"If your advertising goes unnoticed, everything else is academic."
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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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William Bernbach
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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William Bernbach
"In communications, familiarity breeds apathy."
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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"I warn you against believing that advertising is a science."
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