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"In communications, familiarity breeds apathy."
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"I had no expectation that the Prince would offer me the unprecedented and unfettered access to the original and entirely untapped sources on which this biography is based."
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Personal Development
"Know the other person's viewpoint first and then talk. To Talk after comparing it or mixing it with our viewpoint is an offence."
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Personal Development
"Silence is an arguement hard to refute."
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Personal Development
"Never speak unless you can improve upon the stupidness of people's silence."
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Personal Development
"A bad handwriting is as annoying to a reader - as an irritating voice is to a listener."
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Personal Development
"Not every single way of saying the right thing is right."
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Personal Development
"Are you being approachable when you are around new people? Ever not know what to say? Simply smile when you make eye contact. This is a subliminal invitation to help others feel safe-allowing a conversation to follow naturally."
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Personal Development
"Few realize how loud their expressions really are. Be kind with what you wordlessly say."
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Personal Development
"Human life is not for suffering criticism. If it is the truth and there is no nagging or insistence upon it, others will accept it in their hearts. And if it is the truth and you nag or insist upon it, it will not touch others."
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Personal Development
"A good oration is good and a good understanding is better, but a good action in the right direction that gets the best results is the best!"
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"I warn you against believing that advertising is a science."
Science
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"In communications, familiarity breeds apathy."
Communication
"Our job is to bring the dead facts to life."
Life
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
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