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"In communications, familiarity breeds apathy."
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"Critics must use clear facts and an insightful cognitive paradigm to back up their argument if they want to negate other people's thoughts and opinions about a specific person, place,and/or situation. If they use that strategy to make an counterargument with their opponents, they can always defend their position in a regular verbal dispute or a debate."
"Talking to strangers is very panic fear, to be fearless and good communicator in long term try talking to strangers with courage like you already know them."
"We imagine always when we speak that it is our own ears, our own mind, that are listening. The truth which one puts into one's words does not carve out a direct path for itself, it is not irresistibly self-evident. A considerable time must elapse before a truth of the same order can take shape in them."
"One great idea of the biblical revelation is that God is manifest in the ordinary, in the actual, in the daily, in the now, in the concrete incarnations of life, and not through purity codes and moral achievement contests, which are seldom achieved anyway. We do not think ourselves into new ways of living, we live ourselves into new ways of thinking. The most courageous thing we will ever do is to bear humbly the mystery of our own reality."
"From a personal experience and the examination of literature, I feel that we cannot take for granted that a dialogue, without information and perhaps without understanding, is possible between any individuals or groups on all levels. So the prerequisite is information."
"Eventually, there's certain limit in telling bare fact through words.It ain't about diction constraints, but common ability to understand."
"The unsaid rules every conversation."
"The pause - that impressive silence that eloquent silence that geometrically progressive silence which often achieves a desired effect where no combination of words howsoever felicitous could accomplish it."
"Not being heard is no reason for silence."
"Powerful words that penetrate the psyche are not forgotten while silence is."
Explore more quotes by William Bernbach
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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