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"In communications, familiarity breeds apathy."
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"Talk to strangers politely. You don't how many of them will become your close companions."

"Women love with their ears, men with their eyes."

"We're living in a teetering tower of babble. A shaky reality of words. A DNA soup for disaster. The natural world destroyed, we're left with this cluttered world of language."

"Have more than thou showest Speak less than thou knowest."

"Good news didn't seem real until you'd told at least a dozen friends."

"If you do not tell me, I don't wish to know."

"The new contract between writers and readers is one I'm prepared to sign up to. I've met some fascinating people at events and online. Down with the isolation of writers I say! And long live Twitter."

"Words can express true feelings, true emotions and wisdom. It is up to you to use them wisely... Choose your words carefully and express the peacefully!"

"Be polite in your speeches. Good information rudely communicated will make no positive difference."
Explore more quotes by William Bernbach


"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."


"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."


"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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