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William Bernbach

"In communications, familiarity breeds apathy."

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"In communications, familiarity breeds apathy."

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Donna Grant

"When we miss understanding, we meet misunderstanding. Misunderstanding always pushes understanding far away!"

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Personal Development

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Donna Grant

"The power of words is in the works of words. People are much more bonded by the works of words than words. The work of words is the trigger of words."

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Personal Development

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Donna Grant

"One who utters speech that isn't rough But instructive and truthfulSo that he offends no one, Him I call Brahmin."

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Personal Development

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Donna Grant

"Words don't get accident, hands and tongues drive them wrongly!"

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Personal Development

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Donna Grant

"If everyone knew exactly what I was going to say, then there would be no point in my saying it, would there?"

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Personal Development

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Donna Grant

"When it occurs without having to voice it - vibin' on the same page, flowin' on the same wave, soakin' up the same light rays."

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Personal Development

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Donna Grant

"Focus your attention on the quality of your words, and not the quantity, because few sensible talks attracts millions of listeners more than a thousand gibberish."

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Personal Development

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Donna Grant

"Confrontation affords you the opportunity to hear the other side of the story."

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Personal Development

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Donna Grant

"Don't bother to ring a bell in the ear that doesn't listen. Move to another ear, and if he doesn't listen to your bell, sit back and listen to his nemesis."

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Personal Development

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Donna Grant

"Silence can answer the question words may fail to answer. If you want to know what silence can do, keep silence!"

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

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William Bernbach
"Word of mouth is the best medium of all."

Word

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William Bernbach
"I warn you against believing that advertising is a science."

Science

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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."

Talent

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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature

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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."

Advertising

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William Bernbach
"Today's smartest advertising style is tomorrow's corn."

Advertising

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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."

Impression

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William Bernbach
"The most powerful element in advertising is the truth."

Truth

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William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

People

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