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"In communications, familiarity breeds apathy."
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"When we miss understanding, we meet misunderstanding. Misunderstanding always pushes understanding far away!"
"The power of words is in the works of words. People are much more bonded by the works of words than words. The work of words is the trigger of words."
"Words don't get accident, hands and tongues drive them wrongly!"
"If everyone knew exactly what I was going to say, then there would be no point in my saying it, would there?"
"When it occurs without having to voice it - vibin' on the same page, flowin' on the same wave, soakin' up the same light rays."
"Focus your attention on the quality of your words, and not the quantity, because few sensible talks attracts millions of listeners more than a thousand gibberish."
"Confrontation affords you the opportunity to hear the other side of the story."
"Don't bother to ring a bell in the ear that doesn't listen. Move to another ear, and if he doesn't listen to your bell, sit back and listen to his nemesis."
"Silence can answer the question words may fail to answer. If you want to know what silence can do, keep silence!"
Explore more quotes by William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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