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"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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Exlpore more Creativity quotes
"You would be amazed by how I can torture the English language. I am an abusive lover."
"Imagination is phenomenal."
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
"Develop your own skills and styles. In music, designing, electronics, etc., you may have a peculiar way of exposing your dreams in an uncommon way."
"A creative mind is a spark of divinity."
"Flawed genius is better than flawless talent."
"People have many cruel expectations from writers. People expect novelists to live on a hill with three kids and a spouse, people expect children's story writers to never have sex, and people expect all great poets to be dead. And these are all very difficult expectations to fulfill, I think."
"I write to fill my mind with the ecstasy of life."
"If imagination is your wealth, then ideas are your abode."
Explore more quotes by William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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