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"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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"Creativity is a flower of love and a light that is eager to enlighten others."
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Personal Development
"If you ever desire to give birth to anything at all, then you cannot do without solitude."
Author Name
Personal Development
"Imagination is a pleasant phenomenon."
Author Name
Personal Development
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
Author Name
Personal Development
"Your art is so abstract that I can only see it through my mind's eye and touch it through my heart."
Author Name
Personal Development
"Think innocently. Think intelligently. Think imaginatively. Think inventively."
Author Name
Personal Development
"First drafts don't have to be perfect. They just have to be written."
Author Name
Personal Development
"Writing 'Book 1: The Maze of Bones' didn't feel much different than writing one of my other novels, but I thought it was very innovative to offer the website and trading card components as well for those readers who wanted to go more in depth with the Cahill experience."
Author Name
Personal Development
"I've always liked the idea that writing is a form of travel. And I started my writing career as a mystery novelist for adults."
Author Name
Personal Development
"My heart is inditing a good matter: I speak of the things which I have made touching the king: my tongue [is] the pen of a ready writer."
Author Name
Personal Development
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
Creativity
"I warn you against believing that advertising is a science."
Science
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"In communications, familiarity breeds apathy."
Communication
"Our job is to bring the dead facts to life."
Life
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
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