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William Bernbach

"The most powerful element in advertising is the truth."

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"The most powerful element in advertising is the truth."

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Donna Grant

"The fact differentiates the fake."

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Donna Grant

"Nothing will shake a man-or at any rate a man like me-out of his merely verbal thinking and his merely notional beliefs. He has to be knocked silly before he comes to his senses. Only torture will bring out the truth. Only under torture does he discover it himself."

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Donna Grant

"To attempt seeing Truth without knowing Falsehood. It is the attempt to see the Light without knowing the Darkness. It cannot be."

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Donna Grant

"There are certain truths that occurs to us, which we cannot convey in words, but requires a personal experience to grasp more vividly."

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Donna Grant

"My truth could be very different than your truth."

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Donna Grant

"Truth is not for sale. The man who sells truths that could help and guide humanity will never have peace of mind. Share truths freely, and you will always be revealed more."

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Donna Grant

"I see the truth in people because they can see the truth in me."

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Donna Grant

"All truth is simple... is that not doubly a lie?"

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Donna Grant

"The truth can do years of work in seconds."

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Donna Grant

"The Scripture is never subjected to one's own interpretations."

Explore more quotes by William Bernbach

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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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William Bernbach
"In advertising not to be different is virtually suicidal."
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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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William Bernbach
"I warn you against believing that advertising is a science."
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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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William Bernbach
"In communications, familiarity breeds apathy."
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