"The most powerful element in advertising is the truth."

Truth, Advertising

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"The most powerful element in advertising is the truth."

Exlpore more Truth quotes

"Because you're not what I would have you be, I blind myself to who, in truth, you are."

Madeleine L'Engle, American Novelist

Truth, Blind

"A man's power to connect his thought with its proper symbol, and so to utter it, depends on the simplicity of his character, that is, upon his love of truth, and his desire to communicate it without loss."

Ralph Waldo Emerson, American Poet

Truth, Power, Thought, Symbol, Character

"Of course I do not regret the Bond days, I regret that sadly heroes in general are depicted with guns in their hands, and to tell the truth I have always hated guns and what they represent."

Roger Moore, English Actor

Truth, Heroes, Regret

"Young people are caught up in whatever appears to be the most bizarre. They look for truth and settle for folly. False religions and the occult are clever in reaching seekers who want to experience a rush of any kind."

Billy Graham, American Clergyman

Truth, Young, Honesty, People

"The living souls have the breath of life."

Lailah Gifty Akita, Ghanaian Author

Truth, Living, Breath, Life, Existence

"I shot a lot of close-ups on this movie 'cause there's like a dual mystery, she's searching through her haunted past to find some truth and she's also following an external mystery where she comes to think she might be the killer."

Philip Kaufman, American Director

Truth, Mystery, Past

"On their deathbed men will speak true, they say."

J. R. R. Tolkien, English Novelist

Truth, Death, Life, End

"What is the nature of the border between truth and lies? It is permeable and blurred because it is planted thick with rumour, confabulation, misunderstandings and twisted tales. Truth can break the gates down, truth can howl in the street; unless truth is pleasing, personable and easy to like, she is condemned to stay whimpering at the back door."

Hilary Mantel, British Novelist

Truth, Lies, Perception, Reality

"Truth as such is not a particularly important concept in naturalistic philosophy."

Phillip E. Johnson, American Educator

Truth, Philosophy

"In the spider-web of facts, many a truth is strangled."

Paul Eldridge, American Educator

Truth, Facts

Explore more quotes by William Bernbach

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

Creativity

"Word of mouth is the best medium of all."

Word

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"Our job is to bring the dead facts to life."

Life

"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

Nature

"In communications, familiarity breeds apathy."

Communication

"Because an appeal makes logical sense is no guarantee that it will work."

Work

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

Art

"In advertising not to be different is virtually suicidal."

Advertising

"Advertising doesn't create a product advantage. It can only convey it."

Advertising