"The most powerful element in advertising is the truth."

Truth, Advertising

45

Create Your Own Wallpaper

Standard

Customized

"The most powerful element in advertising is the truth."

Exlpore more Truth quotes

"When one is frightened of the truth then it is never the whole truth that one has an inkling of."

Ludwig Wittgenstein, Austrian Philosopher

Truth,

"A great truth is a truth whose opposite is also a truth."

Thomas Mann, German Writer

Truth,

"The idea that creative endeavor and mind-altering substances are entwined is one of the great pop-intellectual myths of our time."

Stephen King, American Author

Truth, Drugs, Creativity, Myth

"I knew there were no ghosts in there, but on the other hand, what if there were?"

Stephen King, American Author

Truth, Fear, Imagination, Curiosity

"Americans are apocalyptic by nature. The reason why is that we've always had so much, so we live in deadly fear that people are going to take it away from us."

Stephen King, American Author

Truth, Fear, Wealth, Loss, Nature

"A harmful truth is better than a useful lie."

Thomas Mann, German Writer

Truth, Lie

"Every habit he's ever had is still there in his body, lying dormant like flowers in the desert. Given the right conditions, all his old addictions would burst into full and luxuriant bloom."

Margaret Atwood, Canadian Novelist

Truth, Habit, Addiction, Memory, Change

"Poetry is nearer to vital truth than history."

Plato, Greek Philosopher

Truth, History, Poetry

"To forsake wisdom is to seek folly, to seek folly is to seek evil, to seek evil is to be in the arms of the devil, and to be in the arms of the devil is be in the arms of death."

Matshona Dhliwayo, Zimbabwean Philosopher

Truth, Wisdom, Folly, Evil, Death

"We cannot know the whole truth, which belongs to God alone, but our task nevertheless is to seek to know what is true. And if we offend gravely enough against what we know to be true, as by failing badly enough to deal affectionately and responsibly with our land and our neighbors, truth will retaliate with ugliness, poverty, and disease."

Wendell Berry, American Poet

Truth, Morality, Responsibility, Faith

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

"We don't ask research to do what it was never meant to do, and that is to get an idea."

Creativity

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

Creativity

"I warn you against believing that advertising is a science."

Science

"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

People

45

Standard

Customized

Exlpore more Truth quotes

"When one is frightened of the truth then it is never the whole truth that one has an inkling of."

"A great truth is a truth whose opposite is also a truth."

"The idea that creative endeavor and mind-altering substances are entwined is one of the great pop-intellectual myths of our time."

"I knew there were no ghosts in there, but on the other hand, what if there were?"

"Americans are apocalyptic by nature. The reason why is that we've always had so much, so we live in deadly fear that people are going to take it away from us."

"A harmful truth is better than a useful lie."

"Every habit he's ever had is still there in his body, lying dormant like flowers in the desert. Given the right conditions, all his old addictions would burst into full and luxuriant bloom."

"Poetry is nearer to vital truth than history."

"To forsake wisdom is to seek folly, to seek folly is to seek evil, to seek evil is to be in the arms of the devil, and to be in the arms of the devil is be in the arms of death."

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

"We don't ask research to do what it was never meant to do, and that is to get an idea."

"Advertising doesn't create a product advantage. It can only convey it."

"If your advertising goes unnoticed, everything else is academic."

"Today's smartest advertising style is tomorrow's corn."

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

"I warn you against believing that advertising is a science."

"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"