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"The most powerful element in advertising is the truth."
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"The root system supports the branches."
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Personal Development
"Truth has no duality."
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Personal Development
"Too much truth is uncouth."
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Personal Development
"The only freedom of choice you have is the ability to define your own path and destiny."
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Personal Development
"To refuse Jesus as the messiah is to be a hypocrite."
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Personal Development
"You have no control of uncertainties! You can only control your life and your reaction to any event. May you find grace for patient endurance."
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Personal Development
"The truth speaks for itself."
Author Name
Personal Development
"On the path to truth, you can't see many people; truth's way is calm and quiet. Look around you, friend! Are there too many people on the path you walk? If there are, question your path! Get away from the crowds!"
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Personal Development
"To deny kingdom realities is not to pay the price."
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Personal Development
"Where there is truth and error there is always compromise. Within some churches there is a movement to reshape the Christian messageto make it more acceptable to man."
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Personal Development
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"I warn you against believing that advertising is a science."
Science
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"Our job is to bring the dead facts to life."
Life
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Because an appeal makes logical sense is no guarantee that it will work."
Work
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