"The most powerful element in advertising is the truth."

Truth, Advertising

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"The most powerful element in advertising is the truth."

Exlpore more Truth quotes

"Sometimes the truth hurts. And sometimes it feels real good."

Henry Rollins, American Musician

Truth,

"If life is nothing more than a journey to death, autumn makes sense but spring does not."

Craig D. Lounsbrough, American Author

Truth, Life, Death, Power

"Once you let the truth loose it is like setting a fire that you can't stop."

Bryant McGill, American Poet

Truth, Power, Wisdom, Life

"Even if false gold makes a man happy:At the mint it will be identified."

Idries Shah, Indian Author

Truth, Values, Falsehood, Happiness

"I will make a bargain with the Republicans. If they will stop telling lies about Democrats, we will stop telling the truth about them."

Adlai E. Stevenson, American Politician

Truth, Bargain, Democrats, Lies

"The word of God is a testimony of warning."

Lailah Gifty Akita, Ghanaian Author

Truth, Warning, Testimony, God

"Truth does not need publicity, lies do."

Abhijit Naskar, Indian Author

Truth, Power, Life, Wisdom

"It is better to be running after the truth and principles of God than to be running after miracles."

Sunday Adelaja, Nigerian Author

Truth, Principles, Faith, Miracles

"Denial ain't just a river in Egypt."

Mark Twain, American Author

Truth, Denial

"Too often it's about what stands before us, not what stands within us."

Craig D. Lounsbrough, American Author

Truth, Power, Wisdom

Explore more quotes by William Bernbach

"I warn you against believing that advertising is a science."

Science

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

People

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"If your advertising goes unnoticed, everything else is academic."

Advertising

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

Creativity

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

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Exlpore more Truth quotes

"Sometimes the truth hurts. And sometimes it feels real good."

"If life is nothing more than a journey to death, autumn makes sense but spring does not."

"Once you let the truth loose it is like setting a fire that you can't stop."

"Even if false gold makes a man happy:At the mint it will be identified."

"I will make a bargain with the Republicans. If they will stop telling lies about Democrats, we will stop telling the truth about them."

"The word of God is a testimony of warning."

"Truth does not need publicity, lies do."

"It is better to be running after the truth and principles of God than to be running after miracles."

"Denial ain't just a river in Egypt."

"Too often it's about what stands before us, not what stands within us."

Explore more quotes by William Bernbach

"I warn you against believing that advertising is a science."

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

"Our job is to bring the dead facts to life."

"Because an appeal makes logical sense is no guarantee that it will work."

"Word of mouth is the best medium of all."

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

"If your advertising goes unnoticed, everything else is academic."

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."