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William Bernbach

"The most powerful element in advertising is the truth."

William Bernbach, American Businessman
Truth, Advertising
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"The most powerful element in advertising is the truth."

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Donna Grant

"The fact differentiates the fake."

Lailah Gifty Akita, Ghanaian Author
Truth, Fact, Reality
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Donna Grant

"Nothing will shake a man-or at any rate a man like me-out of his merely verbal thinking and his merely notional beliefs. He has to be knocked silly before he comes to his senses. Only torture will bring out the truth. Only under torture does he discover it himself."

C. S. Lewis, British Author
Truth, Pain, Reality, Discovery
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Donna Grant

"To attempt seeing Truth without knowing Falsehood. It is the attempt to see the Light without knowing the Darkness. It cannot be."

Frank Herbert, American Writer
Truth, Darkness, Falsehood, Light
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Donna Grant

"There are certain truths that occurs to us, which we cannot convey in words, but requires a personal experience to grasp more vividly."

Michael Bassey Johnson, Nigerian Philosopher
Truth, Experience, Knowledge, Personal
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Donna Grant

"My truth could be very different than your truth."

Debasish Mridha, American Author
Truth, Perception, Differences
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Donna Grant

"Truth is not for sale. The man who sells truths that could help and guide humanity will never have peace of mind. Share truths freely, and you will always be revealed more."

Suzy Kassem, American Writer
Truth, Peace, Guidance, Sharing
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Donna Grant

"I see the truth in people because they can see the truth in me."

Anthony T. Hincks, British Writer
Truth, Perception, Honesty, Understanding
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Donna Grant

"All truth is simple... is that not doubly a lie?"

Friedrich Nietzsche, German Philosopher
Truth, Lie
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Donna Grant

"The truth can do years of work in seconds."

Bryant McGill, American Poet
Truth, Power, Inspirational, Wisdom
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Donna Grant

"The Scripture is never subjected to one's own interpretations."

Lailah Gifty Akita, Ghanaian Author
Truth, Scripture, Interpretation, Inspirational

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William Bernbach
"The most powerful element in advertising is the truth."
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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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"In advertising not to be different is virtually suicidal."
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"Word of mouth is the best medium of all."
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"Properly practiced creativity can make one ad do the work of ten."
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"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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"I warn you against believing that advertising is a science."
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"An idea can turn to dust or magic, depending on the talent that rubs against it."
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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
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"In communications, familiarity breeds apathy."
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