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William Bernbach

"We don't ask research to do what it was never meant to do, and that is to get an idea."

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"We don't ask research to do what it was never meant to do, and that is to get an idea."

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Akiroq Brost

"Never to rush something I was creating, but instead let it come into being as if it had a soul of it's own."

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Akiroq Brost

"Let's pursue the visage of imagination."

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Akiroq Brost

"Imagination is the creative force that through necessity yields solutions to resolve the issues that face us."

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Akiroq Brost

"If you always move in certainty, your writing will be flat - creativity is a rugged terrain..."

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Akiroq Brost

"The Revolution introduced me to art, and in turn, art introduced me to the Revolution!"

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Akiroq Brost

"Creativity is the residue of time wasted."

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Akiroq Brost

"It feels great to read but greater to write."

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Akiroq Brost

"We are coming out of a century that was taught that one way of looking at the world, that one form of behavior, is as valid as another. The idea of true evil has been blown away."

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Akiroq Brost

"For me, I used to be shy towards journalism because it wasn't poetry. And then I realized that the events that I covered in essays that became journalism were actually great because they inspired me, and they became my muse."

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Akiroq Brost

"Creativity is just an attraction to the second rate minds but simplification to the first rate minds."

Explore more quotes by William Bernbach

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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"If your advertising goes unnoticed, everything else is academic."
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William Bernbach
"In advertising not to be different is virtually suicidal."
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William Bernbach
"In communications, familiarity breeds apathy."
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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William Bernbach
"Properly practiced creativity can make one ad do the work of ten."
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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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William Bernbach
"I warn you against believing that advertising is a science."
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