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William Bernbach

"We don't ask research to do what it was never meant to do, and that is to get an idea."

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"We don't ask research to do what it was never meant to do, and that is to get an idea."

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Assegid Habtewold

"Creativity is a flower of love and a light that is eager to enlighten others."

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Assegid Habtewold

"If you ever desire to give birth to anything at all, then you cannot do without solitude."

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Assegid Habtewold

"The future is created by those who have a great imagination and the will to make it a reality by their actions."

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Assegid Habtewold

"Your art is so abstract that I can only see it through my mind's eye and touch it through my heart."

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Assegid Habtewold

"Think innocently. Think intelligently. Think imaginatively. Think inventively."

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Assegid Habtewold

"First drafts don't have to be perfect. They just have to be written."

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Assegid Habtewold

"Writing 'Book 1: The Maze of Bones' didn't feel much different than writing one of my other novels, but I thought it was very innovative to offer the website and trading card components as well for those readers who wanted to go more in depth with the Cahill experience."

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Assegid Habtewold

"I've always liked the idea that writing is a form of travel. And I started my writing career as a mystery novelist for adults."

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Assegid Habtewold

"My heart is inditing a good matter: I speak of the things which I have made touching the king: my tongue [is] the pen of a ready writer."

Explore more quotes by William Bernbach

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William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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William Bernbach
"Our job is to bring the dead facts to life."
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William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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William Bernbach
"We don't ask research to do what it was never meant to do, and that is to get an idea."
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William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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William Bernbach
"Because an appeal makes logical sense is no guarantee that it will work."
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William Bernbach
"Today's smartest advertising style is tomorrow's corn."
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