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"We don't ask research to do what it was never meant to do, and that is to get an idea."
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Exlpore more Creativity quotes
"No writer can be the 'Master of the Words' without loving them! Loving is the way for Mastering! No Love, no Master!"
"You've got to make an effort to get the details right, because even through someone picks it up and knows it's a novel, they know someone's made it up and they know it's not real, if you make a small mistake they will cease to imaginatively engage with the story."
"I realised early on that being an author is a hugely misunderstood job."
"I decided to coin the term 'cosy crime noir' for Brighton Belle. That is 'cosy crime' for today's sensibilities because there is that slightly edgy element to it."
"The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you."
"She looked at the empty page, which remained blank, apart from the small wet dots from her tears, for hours. Her mind was a turmoil of sadness, rage, fear and all those emotions that gave her inspiration. However her heart lacked the will as the empty words enclosed her soul pulling it down towards the frenzied ravenous imps that stalked hells pantry...."
"I'm not into writing many more books or more pages. My goal is to increase the value of each sentence I write. And for that, I have to just erase my past and bring only forward what matches the new me, things I can easily rewrite and adapt to my new perspective."
"Rainer Maria Rilke greeted and wrestled with the angels of his Duino Elegies in the solitude of a castle surrounded by white cliffs tall trees and the sea. I greeted most of mine in the solitude of a house that still vibrated with the throbs of a singular life that had helped shape many lives and with the ache of attempts to render useful service to that life. The River of Winged Dreams was therefore constructed as a link between dimensions of past and future emotions and intellect and matter and spirit."
"A writer seeks to discover a lucid state of creative consciousness uncoiling from a boule of internal disequilibrium and dutifully attempts to bridge that cavernous divide between the known and the unknown and articulate raw truths."
"Creativity is like the ocean: sometimes it is an unstoppable wave bursting forth, crashing onto the shore, and overwhelmingly flowing with no hope of restraint; other times it is completely still, lingering aimlessly and endlessly, seemingly devoid of any inspiration."
Explore more quotes by William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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