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William Bernbach

"We don't ask research to do what it was never meant to do, and that is to get an idea."

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"We don't ask research to do what it was never meant to do, and that is to get an idea."

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Donna Grant

"The future is created by those who have a great imagination and the will to make it a reality by their actions."

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Donna Grant

"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."

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Donna Grant

"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."

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Donna Grant

"For you to make your creative work creative, you must seek creativity from the creator."

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Donna Grant

"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."

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Donna Grant

"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."

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Donna Grant

"I want to paint the rest of my days with the best colors."

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Donna Grant

"It does not need to be perfect - or technically correct - to be magic."

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Donna Grant

"What may be myth in one world may always be fact in some other."

Explore more quotes by William Bernbach

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William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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William Bernbach
"Word of mouth is the best medium of all."
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William Bernbach
"I warn you against believing that advertising is a science."
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William Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it."
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William Bernbach
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
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William Bernbach
"Advertising doesn't create a product advantage. It can only convey it."
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William Bernbach
"Today's smartest advertising style is tomorrow's corn."
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William Bernbach
"Nobody counts the number of ads you run; they just remember the impression you make."
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William Bernbach
"The most powerful element in advertising is the truth."
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William Bernbach
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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