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"We don't ask research to do what it was never meant to do, and that is to get an idea."
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"The future is created by those who have a great imagination and the will to make it a reality by their actions."
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Personal Development
"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."
Author Name
Personal Development
"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."
Author Name
Personal Development
"For you to make your creative work creative, you must seek creativity from the creator."
Author Name
Personal Development
"Imagination is a glorious wonder."
Author Name
Personal Development
"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
Author Name
Personal Development
"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."
Author Name
Personal Development
"I want to paint the rest of my days with the best colors."
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Personal Development
"It does not need to be perfect - or technically correct - to be magic."
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Personal Development
"What may be myth in one world may always be fact in some other."
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Personal Development
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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Word of mouth is the best medium of all."
Word
"I warn you against believing that advertising is a science."
Science
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
Nature
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
Art
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Today's smartest advertising style is tomorrow's corn."
Advertising
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