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All Quotes Collection
"Too many ads that try not to go over the reader's head end up beneath his notice."
41
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
43
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
36
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
76
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
45
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
51
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
122
"I regard a great ad as the most beautiful thing in the world."
78
"A good ad which is not run never produces sales."
59
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
53
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
50
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
41
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
66
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
46
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
46
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
46
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
46
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
43
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
61
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
52
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
59
"I heard my name associated with the Peter Pan syndrome more than once. But really, what's so wrong with Peter Pan? Peter Pan flies. He is a metaphor for dreams and faith."
24
"I needed to be in the bush. There I find solitude and beauty and purity and focus. That's where my heart lies."
15
"To despise riches, may, indeed, be philosophic, but to dispense them worthily, must surely be more beneficial to mankind."
68
"But if the young are never tired of erring in conduct, neither are the older in erring of judgment."
50
"For my part, I confess I seldom listen to the players: one has so much to do, in looking about and finding out one's acquaintance, that, really, one has no time to mind the stage. One merely comes to meet one's friends, and show that one's alive."
40
"I am ashamed of confessing that I have nothing to confess."
40
"Spontaneity has its time and its place."
17
"Today, our brave military men and women, just as those who have gone before them, stand on alert, securing freedom at home and guarding the innocent abroad."
33
"Vocational education programs have made a real difference in the lives of countless young people nationwide; they build self-confidence and leadership skills by allowing students to utilize their unique gifts and talents."
30
"Lawsuits - and frivolous lawsuits - are just sapping the life out of the people who perform the services and deliver the goods for the rest of the citizenry in the State of Montana."
32
"I come from Montana, and in eastern Montana we have a lot of dirt between light bulbs. It is expensive trying to bring the new technologies to smaller schools to upgrade their technologies to take advantage of distance learning."
31
"Our highly qualified teachers not only work hard, but they care about each and every student that enters their classroom. I thank you, Montana teachers, for your sense of duty and compassion to our precious future generation."
34
"Depression can seem worse than terminal cancer, because most cancer patients feel loved and they have hope and self-esteem."
34
"Perfectionism becomes a badge of honor with you playing the part of the suffering hero."
36
"Leaders are not pale reflectors of major social conflicts; they play up some, play down others, ignore still others."
20
"Woodrow Wilson called for leaders who, by boldly interpreting the nation's conscience, could lift a people out of their everyday selves. That people can be lifted into their better selves is the secret of transforming leadership."
21
"Divorced from ethics, leadership is reduced to management and politics to mere technique."
28
"A revolution is an act of violence whereby one class shatters the authority of another."
29
"Books are a real solace, friendships are good but action is better than all."
43
"I am not ashamed to say that I am the son of a washerwoman."
41
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