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"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
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"I just want to go to university and have fun - I want to be an ordinary student. I'm only going to university. It's not like I'm getting married - though that's what it feels like sometimes."

"Kids enjoy laughing and are seldom bored when they find something funny. They also ask questions, often to adults, because they understand that the more words they can comprehend about a funny story or a joke, the more they'll enjoy it."

"When I got involved with The Five Crowns who later became The Drifters, and we got this hit record, I still was looking at this as kind of a fun thing."
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Explore more quotes by Leo Burnett

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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