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"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
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"A man's got to take a lot of punishment to write a really funny book."

"It was a hard job, but it was a lot of fun and I'll always be grateful to Ponch. He was a part of me."

"My hair got lighter, and I gradually went blonde. I liked it. Had more fun. But my image of myself in my head is this dark-haired person."

"The best ideas come as jokes. Make your thinking as funny as possible."
Explore more quotes by Leo Burnett

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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