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"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
Fun,
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"Frozen yogurt is tastier than ice cream; nobody is too old for cartoons; bald men are sexy; chocolate is the best medicine; BIG books are better; cats secretly rule the planet; and everything should be available in the color pink, including monster trucks."
Author Name
Personal Development
"In my last band, Soundgarden, I had a couple of different drummers sit in on some stuff and it was fun for me to kind of take a break and watch the band."
Author Name
Personal Development
"I know what Germans are. They are a funny people. They are always choosing someone to lead them in a direction which they do not want to go."
Author Name
Personal Development
"It would have been a lot of fun as a receiver to play."
Author Name
Personal Development
"I think being funny is not anyone's first choice."
Author Name
Personal Development
"Fun is a good thing but only when it spoils nothing better."
Author Name
Personal Development
"Working is hard and distracts from having fun."
Author Name
Personal Development
"Whatever is funny is subversive, every joke is ultimately a custard pie... a dirty joke is a sort of mental rebellion."
Author Name
Personal Development
"Great, big, serious novels always get awards. If it's a battle between a great, big, serious novel and a funny novel, the funny novel is doomed."
Author Name
Personal Development
"I'm one of those writers who tends to be really good at making outlines and sticking to them. I'm very good at doing that, but I don't like it. It sort of takes a lot of the fun out."
Author Name
Personal Development
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"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
Business
"What helps people, helps business."
Business
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
Ambition
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
Trust
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
Business
"Too many ads that try not to go over the reader's head end up beneath his notice."
Advertising
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