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Leo Burnett

"Fun without sell gets nowhere but sell without fun tends to become obnoxious."

Fun,
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"Fun without sell gets nowhere but sell without fun tends to become obnoxious."

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Donna Grant

"Whatever is funny is subversive, every joke is ultimately a custard pie... a dirty joke is a sort of mental rebellion."

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Donna Grant

"Fun is never gone because life is fun."

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Donna Grant

"Great, big, serious novels always get awards. If it's a battle between a great, big, serious novel and a funny novel, the funny novel is doomed."

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"I'm one of those writers who tends to be really good at making outlines and sticking to them. I'm very good at doing that, but I don't like it. It sort of takes a lot of the fun out."

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Donna Grant

"Girls are so queer you never know what they mean. They say No when they mean Yes, and drive a man out of his wits for the fun of it."

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Donna Grant

"Working is hard and distracts from having fun."

Fun,
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Donna Grant

"Plus, I love comic writing. Nothing satisfies me more than finding a funny way to phrase something."

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Donna Grant

"Kids cannot follow stories. They don't know what the hell is going on in a cartoon. They like to see funny visual things happening."

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Donna Grant

"I know what Germans are. They are a funny people. They are always choosing someone to lead them in a direction which they do not want to go."

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Donna Grant

"The Britney Spears movie was just fun and light, but let's talk about that in a few months."

Explore more quotes by Leo Burnett

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Leo Burnett
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Leo Burnett
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
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Leo Burnett
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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Leo Burnett
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Leo Burnett
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
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