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"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
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"Fun is a good thing but only when it spoils nothing better."

"Frozen yogurt is tastier than ice cream; nobody is too old for cartoons; bald men are sexy; chocolate is the best medicine; BIG books are better; cats secretly rule the planet; and everything should be available in the color pink, including monster trucks."

"A funny thing happened to me on the way to the White House."

"Excuse me, I must go and putt."
Explore more quotes by Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"To swear off making mistakes is very easy. All you have to do is swear off having ideas."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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