"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."

Business, Purpose, Advertising, Service

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"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."

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"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

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"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."

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"Regarding quality, the following rule is very important: do each activity right at the first time with the aim of saving money and time. Regardless of the process under consideration, the activities that were carried out badly may cause repetitions with considerable additional costs."

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Explore more quotes by Leo Burnett

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

Advertising

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

Business

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

Fun

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

Business

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

Relationship

"To swear off making mistakes is very easy. All you have to do is swear off having ideas."

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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

Genius

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

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"A good ad which is not run never produces sales."

Advertising

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

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