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"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
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"The profession of book writing makes horse racing seem like a solid, stable business."
Author Name
Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
Author Name
Personal Development
"Business is the salt of life."
Author Name
Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
Author Name
Personal Development
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
Author Name
Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
Author Name
Personal Development
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
Author Name
Personal Development
"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."
Author Name
Personal Development
"A fair price for oil is whatever you can get plus ten to twenty per cent."
Author Name
Personal Development
"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."
Author Name
Personal Development
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"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
History
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
Genius
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
Business
"What helps people, helps business."
Business
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