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"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."
"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."
"Business should never be merely transactional -it should be transformational."
Explore more quotes by Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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