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Leo Burnett

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

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"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

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"I don't want to finish reading the book."

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"I am very grateful for all the opportunities life has given me."

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"Life is your greatest asset."

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"Even if you cover the whole world with darkness, you can never stop the sun from rising."

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"My mission in life is to be kind, compassionate, caring, sharing and loving in order to feel the deepest joy of life."

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"Our life is a one way journey, we can never go back."

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"The spirit of life, the spirit of peace."

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"If have nothing but life, I have everything."

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Leo Burnett
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
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Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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Leo Burnett
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art,
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Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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Leo Burnett
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
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Leo Burnett
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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Leo Burnett
"Too many ads that try not to go over the reader's head end up beneath his notice."
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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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