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Leo Burnett

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

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"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

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"Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful when you start with your heart."

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"Most people die of a sort of creeping common sense, and discover when it is too late that the only things one never regrets are one's mistakes."

Explore more quotes by Leo Burnett

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Leo Burnett
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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Leo Burnett
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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Leo Burnett
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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Leo Burnett
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
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Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art,
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Leo Burnett
"I regard a great ad as the most beautiful thing in the world."
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Leo Burnett
"There is no such thing as a permanent advertising success."
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Leo Burnett
"A good ad which is not run never produces sales."
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Leo Burnett
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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