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"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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"The Edge... there is no honest way to explain it because the only people who really know where it is are the ones who have gone over."
"People who have given us their complete confidence believe that they have a right to ours. The inference is false, a gift confers no rights."
"What had begun as a movement to free all black people from racist oppression became a movement with its primary goal the establishment of black male patriarchy."
"Good-looking people with strong, fluoridated teeth get things handed to them on platters."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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