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"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

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"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."

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Explore more quotes by Leo Burnett

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art,

"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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