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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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"Death and I are head to head in a total collision, pure and mutual distaste."

"As long as you don't make waves, ripples, life seems easy. But that's condemning yourself to impotence and death before you are dead."

"First need in the reform of hospital management? That's easy! The death of all dietitians, and the resurrection of a French chef."

"Vulgar and common persons, as they carry nothing out of this world, so they leave nothing in it: they receive no eminency in their birth, they acquire none in their life, they have none when they die, they leave none at their death."
Explore more quotes by Leo Burnett

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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