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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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"I leaned against the desk, ran my hand over my father's paperwork, and picked up a pen. Turning around, I shoved it into my father's hand. 'What's this?' he asked, raising a brow. 'You'll need it to sign my death certificate, ' I said, pain vibrating my veins against my muscles and bones. 'Are we done now? (Eric)"

"It is difficult to accept death in this society because it is unfamiliar. In spite of the fact that it happens all the time, we never see it."
Explore more quotes by Leo Burnett

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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