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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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"You are whatever you shall leave behind when you leave life!"

"Again, somehow, one saw life, a pure bead. I lifted the pencil again, useless though I knew it to be. But even as I did so, the unmistakable tokens of death showed themselves. The body relaxed, and instantly grew stiff. The struggle was over. The insignificant little creature now knew death. As I looked at the dead moth, this minute wayside triumph of so great a force over so mean an antagonist filled me with wonder. Just as life had been strange a few minutes before, so death was now as strange."

"Let us beware of saying that death is the opposite of life. The living being is only a species of the dead, and a very rare species."

"At a formal dinner party, the person nearest death should always be seated closest to the bathroom."
Explore more quotes by Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

"To swear off making mistakes is very easy. All you have to do is swear off having ideas."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
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