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"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
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"We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started."
"I believe that in every country the people themselves are more peaceably and liberally inclined than their governments."
"A lot of people are afraid of heights. Not me, I'm afraid of widths."
"People generally quarrel because they cannot argue."
"People's personalities, like buildings, have various facades, some pleasant to view, some not."
"How long most people would look at the best book before they would give the price of a large turbot for it?"
Explore more quotes by Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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