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Leo Burnett

"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."

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"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."

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Asa Don Brown

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

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"Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful when you start with your heart."

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"People will not remember what you did for living,they will remember how you touched them with kindness and loving."

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"He makes people pleased with him by making them first pleased with themselves."

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"People are always good company when they are doing what they really enjoy."

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"No good opera plot can be sensible, for people do not sing when they are feeling sensible."

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Asa Don Brown

"With most people disbelief in a thing is founded on a blind belief in some other thing."

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Asa Don Brown

"There are three categories of people exist in the world; "the wanters", "the wishers" and "the makers."

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Asa Don Brown

"Prune - prune businesses, products, activities, people. Do it annually."

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Asa Don Brown

"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."

Explore more quotes by Leo Burnett

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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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Leo Burnett
"What helps people, helps business."
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Leo Burnett
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
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Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
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Leo Burnett
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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Leo Burnett
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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Leo Burnett
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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Leo Burnett
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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Leo Burnett
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
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