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"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

"He makes people pleased with him by making them first pleased with themselves."

"People are always good company when they are doing what they really enjoy."

"Prune - prune businesses, products, activities, people. Do it annually."

"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."
Explore more quotes by Leo Burnett

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
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