top of page
.png){kind=small}
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
Standard
Customized
More
"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."
Author Name
Personal Development
"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
Author Name
Personal Development
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
Author Name
Personal Development
"There are bad people who would be less dangerous if they were quite devoid of goodness."
Author Name
Personal Development
"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."
Author Name
Personal Development
"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."
Author Name
Personal Development
"We confess our little faults to persuade people that we have no large ones."
Author Name
Personal Development
"Some people break promises for the pleasure of breaking them."
Author Name
Personal Development
"I do give books as gifts sometimes, when people would rather have one than a new Ferrari."
Author Name
Personal Development
"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."
Author Name
Personal Development
More
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
History
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Business
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
Genius
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
Business
bottom of page