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"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Exlpore more Hell quotes
"People debate over whether or not there is a literal Hell, in the literal sense often described as fire and eternal torture, which, to many, seems to be too harsh a punishment. If men really want to fear something, they should be fearing separation from God, the supposedly more comforting alternative to a literal Hell. For separation from the authorship of love, mercy, and goodness is the ultimate torture. If you think a literal Hell sounds too bad, you are very much underestimating the pain of being absolutely, wholly separated from the goodness while exposed to the reality of the holiness of God."
"I started on the downers which were a hell of a lot better than the uppers because I was a nervous wreck."
Hell,
"The most used phrase in my administration if I were to be President would be "What the hell you mean we're out of missiles?""
"Whiskey is all right in its place - but its place is hell."
"I saw hell. The hospital had divided and conquered pretty successfully."
"And I think musicians can better run this state than politicians. And, hell, beauticians can better run the state than politicians."
Explore more quotes by Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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