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"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Exlpore more Hell quotes
"So this is hell. I'd never have believed it. You remember all we were told about the torture-chambers, the fire and brimstone, the "burning marl." Old wives' tales! There's no need for red-hot pokers. Hell is-other people!"
"The safest road to hell is the gradual one - the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts."
"People debate over whether or not there is a literal Hell, in the literal sense often described as fire and eternal torture, which, to many, seems to be too harsh a punishment. If men really want to fear something, they should be fearing separation from God, the supposedly more comforting alternative to a literal Hell. For separation from the authorship of love, mercy, and goodness is the ultimate torture. If you think a literal Hell sounds too bad, you are very much underestimating the pain of being absolutely, wholly separated from the goodness while exposed to the reality of the holiness of God."
"I remember Michael dribbling at the top of the key. Everybody knew to just get the hell out of his way."
"A perpetual holiday is a good working definition of hell."
Explore more quotes by Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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