top of page
.png){kind=small}
"I regard a great ad as the most beautiful thing in the world."
Standard
Customized
More
"Better keep yourself clean and bright; you are the window through which you must see the world."
Author Name
Personal Development
"The world is like a brute beast, you teach it how it should behave towards you."
Author Name
Personal Development
"The world is but a perpetual see-saw."
Author Name
Personal Development
"I am not the world's greatest Negro violinist. I am the greatest violinist in the world!"
Author Name
Personal Development
"The world has just got more dangerous because the things we use have got more dangerous."
Author Name
Personal Development
"It's a strange world. Let's keep it that way."
Author Name
Personal Development
"The toughest part was doing it in front of the world and recognizing that you had gotten to a point where if you didn't do something you were going to die."
Author Name
Personal Development
"It is a dark, dark world. If you're going to be in a dark world, I can't think of any better one to be in. I still think I'm very lucky to be in it."
Author Name
Personal Development
"One half of the world cannot understand the pleasures of the other."
Author Name
Personal Development
"The world has become rapidly more competitive."
Author Name
Personal Development
More
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
People
"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
Fun
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Advertising
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
Dream
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"Too many ads that try not to go over the reader's head end up beneath his notice."
Advertising
bottom of page