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"I regard a great ad as the most beautiful thing in the world."
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"If it's flipping hamburgers at McDonald's, be the best hamburger flipper in the world. Whatever it is you do you have to master your craft."
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Explore more quotes by Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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