"I regard a great ad as the most beautiful thing in the world."

World,

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"I regard a great ad as the most beautiful thing in the world."

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Explore more quotes by Leo Burnett

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

Creativity

"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"

Hell

"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

Dream

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

Death

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

Genius

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

Business

"What helps people, helps business."

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"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

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"A good ad which is not run never produces sales."

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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

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