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"I regard a great ad as the most beautiful thing in the world."
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"Everyone thinks of changing the world, but no one thinks of changing himself."
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Personal Development
"Who in the world am I? Ah, that's the great puzzle."
Author Name
Personal Development
"Don't learn to do, but learn in doing. Let your falls not be on a prepared ground, but let them be bona fide falls in the rough and tumble of the world."
Author Name
Personal Development
"Irreligion - the principal one of the great faiths of the world."
Author Name
Personal Development
"The world is like a grand staircase, some are going up and some are going down."
Author Name
Personal Development
"Fondue sets, martini shakers and juicing machines: three things the world could live completely without."
Author Name
Personal Development
"One half of the world cannot understand the pleasures of the other."
Author Name
Personal Development
"One could laugh at the world better if it didn't mix tender kindliness with its brutality."
Author Name
Personal Development
"The world is not black and white. More like black and grey."
Author Name
Personal Development
"Cannot you conceive that another man may wish well to the world and struggle for its good on some other plan than precisely that which you have laid down?"
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Personal Development
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"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
Business
"What helps people, helps business."
Business
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
Ambition
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
Dream
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
Trust
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
Business
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