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"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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"The ultimate profit of all businesses should be happiness."
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Personal Development
"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."
Author Name
Personal Development
"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."
Author Name
Personal Development
"But my sense in talking to people when I travel is that the film business is not that dissimilar from a lot of other businesses."
Author Name
Personal Development
"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."
Author Name
Personal Development
"All those years we'd spent learning these chops, and all those gigs in Germany where you'd play all night, and along comes punk. It has nothing to do with that. A lot of people went out of business."
Author Name
Personal Development
"When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing."
Author Name
Personal Development
"It's really impossible to project ahead even six months in this business."
Author Name
Personal Development
"Every experiment, by multitudes or by individuals, that has a sensual and selfish aim, will fail."
Author Name
Personal Development
"For policy makers interested in using tax policy to stimulate investments or especially to smooth business cycle fluctuations, the results are not promising."
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Personal Development
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"I regard a great ad as the most beautiful thing in the world."
World
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Advertising
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
Fun
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
Life
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
Ambition
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art
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