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"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

"Feedbacks are means for brands to look back."

"There's no damn business like show business - you have to smile to keep from throwing up."

"The movie business is very difficult but the music business is just impossible. So I'll play in bands and record and play songs with other people, but for me it's a form of expression that all I need is me. I don't need cameras or agents, I can just have a piano and sing and feel totally verified."

"The most successful people in the world today are entrepreneurs."
Explore more quotes by Leo Burnett

"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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