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"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
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"Go for broke. Always try and do too much. Dispense with safety nets. Take a deep breath before you begin talking. Aim for the stars. Keep grinning. Be bloody-minded. Argue with the world. And never forget that writing is as close as we get to keeping a hold on the thousand and one things--childhood, certainties, cities, doubts, dreams, instants, phrases, parents, loves--that go on slipping , like sand, through our fingers."
"Ambition is greed without makeup."
"Stay with your passion but have a philosophy that is beyond your strength so that you can have a legacy, even a legacy that will outlast you."
"There's two ways to become a famous Poet, find that one person that knows somebody, that knows somebody, that knows somebody. Or die trying."
"It is the possibility of the dream, which quickens my spirit to take action."
"It is the most ambitious and driven among us who are the most sorely in need of having our reckless hopes dampened through immersive dousings in the darkness which religions have explored. This is a particular priority for secular Americans, perhaps the most anxious and disappointed people on earth, for their nation infuses them with the most extreme hopes about what they may be able to achieve in their working lives and relationships."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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