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"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."
"Business should never be merely transactional -it should be transformational."
"Business succeed when friends and relatives pays their bills promptly."
"Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable."
"There can be economy only where there is efficiency."
Explore more quotes by Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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