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"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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"The ultimate profit of all businesses should be happiness."
Author Name
Personal Development
"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."
Author Name
Personal Development
"Hitting is business. With two strikes you really protect that plate."
Author Name
Personal Development
"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."
Author Name
Personal Development
"But my sense in talking to people when I travel is that the film business is not that dissimilar from a lot of other businesses."
Author Name
Personal Development
"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."
Author Name
Personal Development
"All those years we'd spent learning these chops, and all those gigs in Germany where you'd play all night, and along comes punk. It has nothing to do with that. A lot of people went out of business."
Author Name
Personal Development
"When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing."
Author Name
Personal Development
"It's really impossible to project ahead even six months in this business."
Author Name
Personal Development
"I fear this little episode does not speak very favourably for my business capacity in those early days, for I certainly ought to have made much more than I did by this really important invention."
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Personal Development
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"I regard a great ad as the most beautiful thing in the world."
World
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
Dream
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Advertising
"What helps people, helps business."
Business
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
People
"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
Fun
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
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