"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

Business, Customer, Writing

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"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

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"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

Elon Musk, American Entrepreneur

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"It's OK to have your eggs in one basket as long as you control what happens to that basket."

Elon Musk, American Entrepreneur

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"We should not say that one man's hour is worth another man's hour, but rather that one man during an hour is worth just as much as another man during an hour. Time is everything, man is nothing: he is at the most time's carcass."

Karl Marx, German Philosopher

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"The idea of Tesla is to accelerate sustainable energy, to really make a difference."

Elon Musk, American Entrepreneur

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"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."

Thomas Carlyle, Scottish Philosopher

Business, Lies

"The golden rule for every business man is this: 'Put yourself in your customer's place.'"

Orison Swett Marden, American Writer

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"Regarding quality, the following rule is very important: do each activity right at the first time with the aim of saving money and time. Regardless of the process under consideration, the activities that were carried out badly may cause repetitions with considerable additional costs."

Eraldo Banovac, Croatian Scientist

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"My business is to teach my aspirations to confirm themselves to fact, not to try and make facts harmonize with my aspirations."

Thomas Huxley, English Scientist

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"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."

Karl Marx, German Philosopher

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"Consumers care less about your brand's vision statement, they want value delivered."

Bernard Kelvin Clive, Ghanaian Author

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Explore more quotes by Leo Burnett

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

Advertising

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

Life

"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"

Hell

"Too many ads that try not to go over the reader's head end up beneath his notice."

Advertising

"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

History

"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

Advertising

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

Advertising

"There is no such thing as a permanent advertising success."

Success

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

Business

"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."

Creativity