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"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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"Never trust any complicated cocktail that remainds perfectly clear until the last ingredient goes in, and then immediately clouds."

"God punishes people, who belittle Him with their complaints."

"Hold fast to God, do not give up and He will fulfill His Word concerning you, for He is faithful who has promised."

"The same sort of thing happened in my dispute with the National Trust book: Follies: A National Trust Guide, which implied that the only pleasure you can get from Folly architecture is by calling the architect mad, and by laughing at the architecture."
Explore more quotes by Leo Burnett

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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