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Leo Burnett

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

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"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

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Amber Hurdle

"The first direction of a prayer: believe that God is able to manage your problem and appeal to Him."

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Amber Hurdle

"You realize that our mistrust of the future makes it hard to give up the past."

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Amber Hurdle

"God is the guarantee of our security."

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Amber Hurdle

"Never trust any complicated cocktail that remainds perfectly clear until the last ingredient goes in, and then immediately clouds."

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Amber Hurdle

"God punishes people, who belittle Him with their complaints."

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Amber Hurdle

"Hold fast to God, do not give up and He will fulfill His Word concerning you, for He is faithful who has promised."

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Amber Hurdle

"The same sort of thing happened in my dispute with the National Trust book: Follies: A National Trust Guide, which implied that the only pleasure you can get from Folly architecture is by calling the architect mad, and by laughing at the architecture."

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Amber Hurdle

"I didn't know how you'd get us out of that last one. But you did. You were good."

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Amber Hurdle

"The practical effect of a belief is the real test of its soundness."

Explore more quotes by Leo Burnett

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Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Leo Burnett
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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Leo Burnett
"What helps people, helps business."
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Leo Burnett
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
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Leo Burnett
"A good ad which is not run never produces sales."
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Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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Leo Burnett
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
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Leo Burnett
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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