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"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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Exlpore more Trust quotes
"You can't trust anyone you have to pay, and really, they can't trust you."
"Look, he said, "the point is there's no way to be a hundred percent sure about anyone or anything. So you're left with a choice. Either hope for the best, or just expect the worst.If you expect the worst, you're never disappointed, I pointed out.Yeah, but who lives like that?"
"It is not something you can tell by looking at a person, but trust is always being increased or decreased as you interact with a person."
"All my life, he said, I been witness to people showin up where they was supposed to be at various times after they'd said they'd be there. I never heard one yet that didnt have a reason for it.Yessir.But there aint but one reason.Yessir.You know what it is?No sir.It's that their word's no good. That's the only reason there ever was or ever will be."
"Wherever you will go, I will let you down, But this lullaby goes on."
"People who cannot trust are themselves not trustworthy, and therefore cannot be entrusted with important things."
"You can rely on a stick, but not on a faithless friend."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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