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"What helps people, helps business."
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"Innovation is the change, Change Management needs to be an integral part of innovation management."
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Personal Development
"The profession of book writing makes horse racing seem like a solid, stable business."
Author Name
Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
Author Name
Personal Development
"Business is the salt of life."
Author Name
Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
Author Name
Personal Development
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
Author Name
Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
Author Name
Personal Development
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
Author Name
Personal Development
"Find your hidden talents, your hidden potentials, your hidden purposes and convert them into a better business for the benefit of the entire world."
Author Name
Personal Development
"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."
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Personal Development
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"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
People
"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
Fun
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Advertising
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
Dream
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising
"Too many ads that try not to go over the reader's head end up beneath his notice."
Advertising
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