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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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"I only am in this business because I enjoy it. I think that is the only way to be in the business."

"Make something people want and sell that, or be someone people need and sell you."

"Speak to Him often of your business, your plans, your troubles, your fears - of everything that concerns you."

"Somewhere along the line, Bob said I'd better begin taking this business seriously, because, whether I liked it or not, I had a career."
Explore more quotes by Leo Burnett

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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