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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

"Feedbacks are means for brands to look back."

"There's no damn business like show business - you have to smile to keep from throwing up."

"The movie business is very difficult but the music business is just impossible. So I'll play in bands and record and play songs with other people, but for me it's a form of expression that all I need is me. I don't need cameras or agents, I can just have a piano and sing and feel totally verified."

"The most successful people in the world today are entrepreneurs."
Explore more quotes by Leo Burnett

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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