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Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

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Akshay Vasu

"The ultimate profit of all businesses should be happiness."

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Personal Development

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Akshay Vasu

"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."

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Personal Development

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Akshay Vasu

"Hitting is business. With two strikes you really protect that plate."

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Personal Development

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Akshay Vasu

"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."

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Akshay Vasu

"But my sense in talking to people when I travel is that the film business is not that dissimilar from a lot of other businesses."

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Personal Development

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Akshay Vasu

"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."

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Personal Development

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Akshay Vasu

"All those years we'd spent learning these chops, and all those gigs in Germany where you'd play all night, and along comes punk. It has nothing to do with that. A lot of people went out of business."

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Akshay Vasu

"When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing."

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Personal Development

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Akshay Vasu

"It's really impossible to project ahead even six months in this business."

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Personal Development

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Akshay Vasu

"I fear this little episode does not speak very favourably for my business capacity in those early days, for I certainly ought to have made much more than I did by this really important invention."

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Leo Burnett
"I regard a great ad as the most beautiful thing in the world."

World

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Leo Burnett
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

Trust

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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"

Hell

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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

Business

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Leo Burnett
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

Dream

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Leo Burnett
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

Advertising

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Leo Burnett
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

Advertising

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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

Business

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Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

Business

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Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

People

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