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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Exlpore more Genius quotes
"In the republic of mediocrity, genius is dangerous."
"Genius is not a retainer to any emperor, or is its material silver, or gold, or marble, except to a trifling extent."
"A genius is a grown-up that did not grow up."
"A genius does what he masters. An ordinary man tries to master what he does."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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