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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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"A genius. A criminal mastermind. A millionaire. And he is only twelve years old."
"Genius might be the ability to say a profound thing in a simple way."
"The genius of the American system is that through freedom we have created extraordinary results from plain old ordinary people."
"A man's genius seems to befriend the more when he reads with open heart, the masterpiece of masterminds, the sagacity of sages, and the ingenious words of geniuses of ages."
"Genius could be the ability to say a profound thing in a simple way, or even to say a simple thing in a simpler way."
"Genius is nothing more than common faculties refined to a greater intensity. There are no astonishing ways of doing astonishing things. All astonishing things are done by ordinary materials."
"When we allow the genius of simple nature to flow through us we become every genius who has ever lived."
Explore more quotes by Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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