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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Exlpore more Genius quotes
"A genius is a grown-up that did not grow up."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"Who makes quick use of the moment is a genius of prudence."
"Of all the things in the world, I'm particularly amazed at, is the conviction with which the MIND, endorses an Idea, which is phenomenal, as it differentiates the Genius from Mediocre, or not to forget the human stupidity in particular!"
"Genius is rarely able to give any account of its own processes."
"Short of genius a rich man cannot even imagine poverty."
Explore more quotes by Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
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