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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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"What is a genius? A person who demands little to nothing from others, but is often found extremely difficult to have around."
"I think a lot of psychopaths are just geniuses who drove so fast that they lost control."
"Genius might be the ability to say a profound thing in a simple way."
"A genius does what he masters. An ordinary man tries to master what he does."
"A genius is a grown-up that did not grow up."
"Genius - the pursuit of madness."
"This was genius at close quarters, and genius had that something above normal in it that was a great strain upon the ordinary mind and feeling. All five were different from each other, yet each had that curious quality of burning intensity, the single-mindedness of purpose that made such a terrifying impression. She did not know whether it were a quality of brain or rather a quality of outlook, of intensity. But each of them, she thought, was in his or her way a passionate idealist."
"Genius is the capacity for productive reaction against one's training."
Explore more quotes by Leo Burnett
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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