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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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"When we allow the genius of simple nature to flow through us we become every genius who has ever lived."
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Personal Development
"Genius is not a retainer to any emperor, or is its material silver, or gold, or marble, except to a trifling extent."
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Personal Development
"Out there, there is some kinda genius person... I am talking about Sherlock Holmes... First very fast talking + in the same full of knowledge."
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Personal Development
"Genius is an inner inherent intuition and perception. It is not a teachable condition."
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Personal Development
"A genius is a grownup that remained a kid."
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Personal Development
"Oftentimes in reality, the genius is in the position of the antihero. Neither the good guys nor the bad guys really trust him because his truth is universal."
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Personal Development
"The man who does not know other languages, unless he is a man of genius, necessarily has deficiencies in his ideas."
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Personal Development
"In order to share one's true brilliance one initially has to risk looking like a fool: genius is like a wheel that spins so fast, it at first glance appears to be sitting still."
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Personal Development
"One who knows what he or she knows as well as what he or she does not know is a genius."
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Personal Development
"Vivid simplicity is the articulation, the nature of genius. Wisdom is greater than intelligence; intelligence is greater than philosobabble."
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"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
History
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
Genius
"What helps people, helps business."
Business
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
People
"Too many ads that try not to go over the reader's head end up beneath his notice."
Advertising
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
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