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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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"Genius might be the ability to say a profound thing in a simple way."
"A genius is a grown-up that did not grow up."
"A popular author is one who writes what the people think. Genius invites them to think something else."
"This was genius at close quarters, and genius had that something above normal in it that was a great strain upon the ordinary mind and feeling. All five were different from each other, yet each had that curious quality of burning intensity, the single-mindedness of purpose that made such a terrifying impression. She did not know whether it were a quality of brain or rather a quality of outlook, of intensity. But each of them, she thought, was in his or her way a passionate idealist."
"Of all the things in the world, I'm particularly amazed at, is the conviction with which the MIND, endorses an Idea, which is phenomenal, as it differentiates the Genius from Mediocre, or not to forget the human stupidity in particular!"
"Genius - to know without having learned; to draw just conclusions from unknown premises; to discern the soul of things."
Explore more quotes by Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
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