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Leo Burnett

"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

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"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."

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Akshay Vasu

"Creativity is a flower of love and a light that is eager to enlighten others."

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Personal Development

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Akshay Vasu

"If you ever desire to give birth to anything at all, then you cannot do without solitude."

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Personal Development

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Akshay Vasu

"Imagination is a pleasant phenomenon."

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Personal Development

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Akshay Vasu

"The future is created by those who have a great imagination and the will to make it a reality by their actions."

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Personal Development

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Akshay Vasu

"Your art is so abstract that I can only see it through my mind's eye and touch it through my heart."

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Personal Development

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Akshay Vasu

"Think innocently. Think intelligently. Think imaginatively. Think inventively."

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Personal Development

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Akshay Vasu

"First drafts don't have to be perfect. They just have to be written."

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Personal Development

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Akshay Vasu

"Writing 'Book 1: The Maze of Bones' didn't feel much different than writing one of my other novels, but I thought it was very innovative to offer the website and trading card components as well for those readers who wanted to go more in depth with the Cahill experience."

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Personal Development

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Akshay Vasu

"The dog, on the other hand, has few or no ideas because his brain acts in coarse fashion and because there are few connections with each single process."

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Personal Development

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Akshay Vasu

"I've always liked the idea that writing is a form of travel. And I started my writing career as a mystery novelist for adults."

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Leo Burnett
"I regard a great ad as the most beautiful thing in the world."

World

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Leo Burnett
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

Trust

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Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

Art

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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"

Hell

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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

Business

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Leo Burnett
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

Dream

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Leo Burnett
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

Advertising

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Leo Burnett
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

Advertising

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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

Business

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Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

Business

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